Microsoft takes a swipe at Apple's "I'm a Mac" ads
Like you, we've seen a number of spoofs of the "I'm a Mac, and I'm a PC" ads. But most of them just make fun of the whole concept, rather than take on Apple, or a particular Apple product, directly. Well, Microsoft's just produced yet another rather clever parody pitting a Zune-toting PC with an iPod-carrying Mac, and apparently screened the ad at a recent company meeting. The sticking point is how "difficult" it is to get music onto the iPod versus how "simple" it is on the Zune. Not that we think the iPod is a paragon of usability, but we can't not bring up the fact that we'd love to see Microsoft live up to its claim and really make getting music as easy as pushing a single button. Anyway, you can catch the video on the next page.



















Wow, finally, not bad...
yea well my ipod holds 80 gigs and the new nanos are hard to scratch plus you can probably fit about 4 nanos into a zune no problem and didnt engadget have problems just loading the zune software???
Too much crack.
.......
You see those? You forgot them.
I think apple should recruit that mac guy, I like him better.
WELCOME TO THE SOCIAL... er... DRM
AMEN.
That's the only reason I don't consider that thing, the DRM.
I don't think Microsoft actually produced this video. I'm sure we will see a rebuttal with Monkey Boy licking a Zune very soon from the Apple Folks.
I think this ad might be more effective to me if I actually knew any other people with Zunes so that the issue of someone "beaming" their songs to me was something I even saw as a remote possibility.
Yeah - this is really going to boost sales of the Zune and destroy iPod's dominance in the market place - NOT...
well im pretty sure (dont quote me on this) but u have to sync up a zune too. u also have to download songs to put on the zune. although u can share songs, guess what? after 3 plays, no more song. that doesnt sound all that great to me. ill stick with the far superior ipod.
That was horrible. I'm not an Apple fanboy or anything, but if it's real copying the ad is going to do real good, peple will just think it's an Apple ad at a glance. Second, it can't be that easy to get the song. Don't you have to still buy it and give them all your info?
isn't it false advertising since we know that you can only beam zune songs to zune? Furthermore it's based on weedshare model. The songs last for what was it - three plays ?
stupid and twist the truth.... sounds just like a mac comercial
Some of you people don't realize that this isn't a commercial that was meant for the public. It's one of Microsoft's many spoof videos meant for internal use only. (See the spoof of Microsoft packaging of an ipod)
wow. i bet something that poorly written and poorly produced really fires up the troops in redmond.
Ummmm....since when has doing anything MS involved been easy? Besides, this just another example of MS ripping off Apple's ideas? Anyone ever heard of Unix? Exactly(for those who haven't), because you grew up on DOS. But besides that, MS did well integrating themselves into the video game market with the Xbox and Xbox360, but that was a market that needed a newcomer? Does anyone really hate the iPod...because if you ask me, the Zune is gonna go the way of the Nomad Jukebox.
In reply to Alex:
I hate the iPod with a passion that far exceeds my hatred for any Microshaft product. I think it is about time someone uses Apples unintelligible, incoherent, misleading and downright incorrect ads against them.
Too bad this will never see the light of day as have few other anti-mac ads, because somehow you "Freedom of speech" loving know-nothings who worship the mac so much have the ability to sensor those who hate how impractical and exorbitantly over-expensive the unreliable MacOS is.
And before you go think I do not know what I speak of, I spend MORE time on Mac than I do Winblows or Unix because I have a moronic Mac fanboy boss who would rather waste a year's productivity adapting very highly complex code to work with the new Intel macs rather than keeping it as much more efficient code on the much more flexible Unix or even Winblows OS'.
I hate everything Apple and anyone who likes it with a passion. You fanboys are so very misinformed that it makes my blood both curdle and boil at the same time.
Yeah, I think it's funny how they're using last year's nano as a comparison for the Zune (not that the scratching issue couldn't apply if they used this year's 5.5G). It seems obvious to me that this was not made by Microsoft (their ads are more like a couple tiny glances at the Zune with no explanation of the features).
You know, I really do like the Zune (I know two people that have them!), but I definately wouldn't be pushing the Zune's wireless capabilities as crippled as they are; I'm more intrigued by the scratch-resistence, the [slightly] bigger screen, and the fabulous user interface. At any rate, transferring music won't be as easy as clicking a button as long as Zunes are as rare as they are.
easy...if you can find someone with a zune
Um yeah... I get the joke, but the banter wasn't very clever, nor was it presented very wittily.
That's kind of 80% of the charm of the Mac ads. This comes-off as a clueless parody that makes Microsoft look st00pid, IMHO.
It's always funny to see people defending mac products. Personally, I would not be on any platform that makes me wait MONTHS to YEARS to NEVER before getting similar software. Just look at any cool add ons provided by smaller developers, and you will see a chorus of message board submissions begging for the "mac version". Either go linux, and write your own damn software and find your own drivers, or stick to Windows, and at least get the most popular software right away. Why go with Mac? They just suck.
Mac Sucks??? Really? Man, I've been using Macintosh for say about 12 years already and I've got peace of mind which I never had before when I was using Windows PC's. Now it gets even better with intel processors. Now you can run windows too with your mac, no viruses and spy wares at least for now. What more can you ask. If there's anything that sucks it's you!
"They just suck"
What an intelligent argument! Plus, a great set-up for it too...you start off with a cohesive argument, then close with an argument a third grader would be ashamed to use...
Top notch. Really.
Your statement doesn't make you look cool in the slightest. All it does is show how little you really know about the subject matter. Your claim about having to wait months, years, never, etc for similar software is embarrasingly false. The fact of the matter is that virtually every software for PC is available for Mac. Your statement is very obviously referring to gaming software. There aren't many games available for Mac. I can't defend that and I won't try.
That being said, what software are you really waiting for on Mac? Microsoft Office? Surely you read the issue of PC World magazine in which they found Office 2004 for Mac to be better than the PC counterpart. Instant messaging apps like AIM, Yahoo, MSN, or ICQ to keep in touch with your 1337 buddies? Check. Industry-standard audio and video editing programs like Final Cut Pro, Adobe After Effects, Apple Logic, digidesign Pro Tools, Adobe Audition, DVD Studio Pro, and Shake? Got them too. Photoshop and Illustrator? Roger. Web design tools like Dreamweaver and GoLive? Yup.
Need I say more? Oh yeah.... one more... the worlds most advanced and stable operating system with less than 10 known viruses for it. Affirmative.
p.s. juZtin (sic), you suck......at arguing your p.c. position.
Brandon has made an excellent argument, so I don't need to say much more besides the fact that have you forgotten the XP launched nearly 7 years ago? How's that for waiting "MONTHS to YEARS" for your software? Also XP 64 doesn't count, because......well..... it just never did count, did it?
You obviously have never used a mac before Juztin. I used to use PCs only because my family simply didn't have macs. I bought a MacBook because I slowly fell for the Apple charm, and will never look back.
There are sooooo many cool little applications for OS X it's unbelievable. You can spend weeks just browsing through all the free software on the apple site for download. MacSaber, SeisMac, QuickSilver and co are my favourites.
Don't just slag Apple off because you think its "cool" to do it. Try one out for a week, then feel free. But you won't, because you're stuck in that retarded windows mentality where you think you're using a really good OS, that does everything you want, when you want.
Open your mind up a little, and you'll get things done twice as fast, and in style.
And if you pull the gaming topic up, then I'll just tell you to grow up and get a life.
The world would be a better place if for all the time you Windows fanboys were gaming was spent helping old ladies across the street or something of the like.
1) I spell my name Juztin. Zo zuck it.
2) Again, it is interesting to see apple fanboys pipe up. Only 10 viruses? Thats because Apple commands only 2% market share. Compare with linux: It has 3% market share, and 15 known viruses. Unfortunately you are wrong..there are more than 100 known apple viruses. Poor research and faulty logic on your part. (Google "known apple viruses" and wiki "known linux viruses")
3) Which is why..if you want a rock-solid install, use a flavor of linux, then when the latest-greatest software comes out, you can find a way to get it running yourself, and you don't have to wait for a developer to do it for you. If you want to be able to run everything and anything, and don't want to wait 6mos after a program proves to be popular enough for a developer to bother writing a mac version, then get a PC. The only market for Macs are the graphic designers who have been using them since the 90s, and really snotty faux rich, who feel that somehow, the clean lines and trendy design of mac products fills their otherwise empty existental lives.
And P.S. guys...you can rave about apple all you want here, but go to a site where you can download shareware and freeware, and there invariably be a chorus of unhappy mac owners demanding the developer issue the "mac version" of his program. You know it, and I know it, so why argue?
Please Juztin, give us an example of software that people are begging for a Mac version of. Haha. Good job with your argument, are you 12 or 13 years old?
oh man... that was awful, lol
Why do you have to write the song name on a blank sheet of paper? Or go onto your friend's blog?
MS seems to have little tact.
Did they take a wipe with the brown zune, or the white one?
Quote: Rick @ Dec 13th 2006 11:36PM
Did they take a wipe with the brown zune, or the white one?
Well, you see, after they wiped with the white one, it was brown.
They don't mention the part where iPod users can just plug into their friends iTunes and share music wholesale, DRM-free. That, and it's not impossible to find a friend with iTunes.
Also, the lack of anything bigger than 30 Gs makes the Zune a non-starter. I didn't even look at the iPod until they came out with 80 Gs, and that's still almost too small.
That was pretty bad... I have yet to write down the name of a song I wanted on a piece of paper, go on my friend's blog, then bought it on iTunes just to get a song... and if you ever eventually do find someone with a Zune, and you listen to the same song, you apparently have to go through the same process with Microsoft's software (if you can get it to work long enough to do so). So what's the point?
YAY! Go Microsoft! :)
Gimmee an F'ing break, MS. First, you can only "listen to" not "own" the song. Second, why dont they explain how "easy" it is to install that garbage Zune Marketplace program & download songs from it or how big & ugly the Zune is with its crap UI?? And last, MS DOESNT EVEN MAKE THE ZUNE, TOSHIBA DOES! Yeah, way to go MS. You really burned iPod users with that ad. Losers.
Way to put this on YouTube and here... just in case someone might have missed the point
With a name like "Macinjosh"... can anyone say fanboy? Not that I am not a MS fanboy, but Mac fanboys are crazy-lying-psychopathic-nutjobs by nature.
And lastly, APPLE DOESN'T EVEN MAKE THE IPOD, FOXCONN DOES!
Yeah way to go Macinjosh. You really burned Zune users with that completely uninformed comment. Loser.
hahah, wow this shows how stupid microsoft is. Ya, you can transfer a song easily, but for 3 plays
Too bad this commercial won't make sense come January when iPods redefine "the social" by getting their own brand of wifi.
But of course they don't mention that the beamed song only lasts on your Zune for 3 days or 3 plays (even partial plays count), whichever comes first. Then all you have is a link to buy it. This beside the fact that the Mac guy already put in his CC info (which the Zune guy also had to do) a long time ago.
Even an MS employee should be smart enough to realize they're getting some serious spin from this "ad".
But A-ron, that's teh beauty of the advert. It's misleading, but doens't lie. Just like the Apple adverts.
i.e Macman says "I don't get 'your' viruses/spyware", but doesn't admit that he has his own, or that the fact that only 5% of people use Macs makes them a non-target.
Does MS also explained the similarity of the Vista with Tiger?? and what viruses? can you name at least 10 for mac? I heard there's one that's that's not even damaging. With regard to the 5% my ten cents worth of opinion is MS got a good head start because of marketing, they allow most PC manufacturers to run their system its an open source system while Mac for most of the time runs exclusively on Mac Machines and were sold more expensively. But nevertheless a very good system and a hardware to boot.
Alex @ Dec 14th 2006 12:14AM
Does MS also explained the similarity of the Vista with Tiger?? and what viruses? can you name at least 10 for mac? I heard there's one that's that's not even damaging. With regard to the 5% my ten cents worth of opinion is MS got a good head start because of marketing, they allow most PC manufacturers to run their system its an open source system while Mac for most of the time runs exclusively on Mac Machines and were sold more expensively. But nevertheless a very good system and a hardware to boot.
Alex, kindly return when you learn exactly what it is you're talking about.
Actually, it lies in the first 30 seconds when the Zune guy says Zune transfers video via WiFi.
I don't think Microsoft's strategy of trying to be cool to sell Zunes is going to work. Either you're cool or you're not (and accepting that actually makes you cool in a different kind of way... it's all about being yourself). But if you have to pretend you're cool, you're definitely not cool. Keep that in mind, Microsoft. It served you well in the gaming market, where you definitely beat the crap out of Apple.
What Microsoft should really do is to focus on making Zune better than iPod. They should focus on quality and features and simplicity, and let the Zune speak for itself. And they should let Zune develop a following through word of mouth.
I will most likely stick with iPod myself, but only because I have always been a Mac user from the start. Yet, competition will be good to make the iPod better, since it can definitely be improved.
Oh, and Apple, please get rid of that Mac guy in your commercials. He's way too nerdy in a smug kind of way (I'm talking about the character here; I'm sure the actor is a nice guy). As someone said above, the Mac guy in the Microsoft spoof video is much cooler, in some easygoing bad boy kind of way.
Oh the nerve, the nerve of them!
First of I know this is parody and not to be taken seriously but, don't think their new partners (RIAA, especially Universal) would appreciate the hacking reference at the end. Stay tuned, lets see if this makes it to the offices of the stiffs.
But we are laughing at you with this 1st Zune MS not with you!
First off, Michaelsoft. Apple DESIGNED the iPod from the ground up. Yeah, Foxconn MANUFACTURES the iPod, so what? Second, the Zune is just a Toshiba Gigabeat with a different outer casing & UI. Thats it! Everything else is EXACTLY THE SAME & Toshiba even makes it for them right alongside the Gigabeat, just slaps a different casing on it. So in that sense, its generic. See the difference?? You probably cant, but thanks for trying. I know, reading is hard.
Can you feel that?? As you look at this post on that ugly machine sitting in front of you called a Windows PC?? Its called a burn!
The major features announced for Vista were announced well before Tiger was announced. Everyone knows that.
And as for your comments about Microsoft and marketing, yes - it is true that Windows is more popular because they chose that 'budget' path, but Apple could have gone there too. Instead Apple chose the 'elitist' path, and they are still trying to break down that wall.
BTW, Apple's hardware may be well designed, but a VAIO or ASUS would give me equal (if not more) satisfaction as a MacBook.
I can't believe i read this crap.
Hey that PC guy was about to "squirt" the Mac guy, that was so close man!
iPods not a paragon of usability? hmm... well they are, I have proof. my completely computer-illiterate (yet-hawt) girlfriend was able to use an iPod within 5 minutes and without any instructions. This was 4 years ago when the iPod was still a novelty. I just said to her, go ahead, make some music... and she did it!
3 plays or 3 days which ever come first. Haha, yeah, that's just grand!
what makes anyone believe this was made by MS?
As much as i believe MS to have their collective heads up their collective asses, this is just WAAY too low quality to be MS. ...i mean the MS iPod packaging thing didn't look like some 13 year-old YouTuber made it...
really, just the timing and delivery are insultingly bad... this must be totally amateur. (like all the other horrible parodies of Apple's current ads... come on folks, this one seems to easy! why can't anyone do a parody worth half a shit?)
That parody was AWFUL. For the record I use and own both PCs and Macs, and we are a 3-iPod family.
Regardless, you want proof that iPod is better? Just look at projected sales. "Microsoft has predicted it will sell 1 million Zune devices in its first six months. By contrast, Apple will likely sell about 25 million iPods over the same period, according to financial analysts."
With the market saturation Apple has with the iPod, nothing else stands a chance in the short-term. And for all you iPod haters who are determined to buy a Zune or some other player, just remember how much it will suck when that company goes under or stops supporting it because they just can't compete with the millions and millions of iPods and accessories already out there.
Oh yeah, and I don't want my music player to suffer from blue screen of death thank-you-very-much ;)
Microsoft is just as pathetic as Apple!
-Posted from an Apple iBook :-)
Usually I would be annoyed, but all i have to say is, easy as D R M! Duche bags. Even if there was a hack for the DRM, the avergae consumer wouldnt use it. DRM broke the zune.
Everyone thinks that DRM's are the problem with digital music, but they only matter to people that the web and comment on reports about DRM's. Geeks like you and me and everyone else on this string.
The average consumer could care less, as long as they can listen to thier music when the want to. They don't care.
That is why Apple has 70 million iPods and 1.5 billion song in iTunes.
All you folks talking about how Apple sucks. Well they are sucking thier way to they bank and every other Consumer Electronics manufaturer wants to go with them.
In the mean time, people with alot of time on tier hands, are discussion forums with all the certainty of how billion dollar corporations have no clue how to do what it is that makes them billion dollar corporations.
UNTZ UNTZ UNTZ UNTZ!
eine zwei drei!
There is much more they could poke fun at like the tiny screen. MSFT needs to put some of these on National TV.itunes gives you 128 kbps...Zune Marketplace 192 kbps in a format that has been proven to sound better(WMA). Isn`t it all about the music ? Apple pumps out their low
bitrate tunes to save money of course.
though i wouldn't doubt a 192k WMA may sound better than a 128k AAC... you specifically say that at the same bitrate WMA is better. have a link? everything i have read places same-bitrate WMA behind AAC in actual blind listening tests.
i saw a lot of *opinion* pieces on the matter making WMA "better". all including the same tired talking points ... but in the actual listening tests i saw no such result.
Dumb...
wowo lame-city.
MS just has a better sense of humor than Apple. While Apple tries to be the cool company anything that actually comes out of the company itself and not some advertising firm makes them look like they have sticks up the wazoos.
Everything I've ever seen from Apple is someone whining that someone is stealing some idea they didn't come up with in the first place.
now where did I put my Easy button, hmmm...
This portrays the iPod as being a) scratch prone b) complicated and c) just weird
a) is true for the most part, iPods love to get little scratches but on the other hand i had one fall off of my car going 50 (new version of leaving your cup of coffee on top of the car and forgetting to get it...) and proceeded to get run over with only one deep scratch and numerous minor ones the iPod (3G) is still very capable of working and the lists can still be seen easily.
B) complicated? who has every thought of iTunes as complicated, you upload a CD - and plug your iPod in, i suppose you can eliminate the button you press to upload... oh wait, nevermind, you can... and last time i checked zune's are having some major issues running .
c) i dont know about this one... m$...
overall im just sick of hearing people moan and complain about iPods being total pieces of junk, but rather, if they were crap, people wouldnt buy them, and using simple deductive reasoning we see that iPods are actually relatively good portable music plays ... "but but but but they dont have wifi, and WAN, and and and and bluetooth" - cry me a river, nothing is perfect.
I love seeing how apple is gaining more respect and getting peoples heads to turn away from windows and start bringing more people into a world without windows, just showing someone that windows isnt the only OS will help broaden the industry.
Dumb logic. Doesn't the Zune guy have to give a credit card number to buy songs as well? Or is Microsoft giving away their songs in order to get the business? Pretty hard up, if you ask me.
Oh, I forgot. You use your credit card to buy MS points. And then buy your 99 cent song using these Zune points. The Zune guy didn't counter the iPod guy with this improvement over direct dollar payment. He also didn't show off the MS points to U.S. dollar converter that's built-in to his Zune. What could be easier.
Microsoft copy the ad but it's a bad quality copy, even worse that the ones that the Chinese make to iPod. And they lie, because iTunes works seamlessly for me and Zune Software don't install. And the iPod is a universal thing when Zune is restricted to the US Market. Europe is a big market where most of teens like to share, and a Zune is a good device to make that, but we are only getting them in 2008!
So Microsoft, stop coping Apple in all the good things that they done.
PS: Apple iPod Software is not so much personalizable as the Zune, but is it more intuitive and functional.
Man this is bad. Especially that the PC guy wanted to "squirt" the Mac guy. And Microsoft does not equal easy.
hey just to let all of you know how it is, i have this awesome thing called a cd mp3 player, so anytime i don't like what is playing, i can just put in a new cd, AND it didn't cost me $250+ so I can spend that money on something that matters, like a life, and do you know the best part about my cd's? I can use them anywhere I want, because I don't have to bring my iHome or Zune whatever dock, ALL of my friends can easily share music with me, regardless of what platform they use, MS or Mac, and it is easier than an iPod or Zune will ever be, Everyone needs to operate on the K.I.S.S. principle- KEEP IT SIMPLE STUPID!
yea, dude. you can also carry that suitcase full of
cd's everywhere. or you can just keep listening to the same thing over and over.
Intrepid:
How many of those Longhorn features made it into the production version of Vista?
And if you'll remember, OSX (first gen, not Tiger) had been introduced before Longhorn, showing UI effects that Vista now touts.
And it came out sooner, and done well.
If the budget path wrought with bloatware and rushed products is right, I don't think Apple minded being wrong.
*ehm* You don't always have to give up credit card information on iTunes. If you are a Mac user, it's already registered to you Apple ID account.
Wont the RIAA be all over Micro$ofts for this "one touch sharing"? yea im pretty sure they will be!!!
It's not even funny. I mean, really, it's not even a GOOD spoof. I expect better, Microsoft.
if you can spell rock on tour then you must be too retarded to use itunes...
they are comparing two totally different things.
purchasing a song (as opposed to renting it)
and
sampling a song from someones zune.
first of all, you need to find someone with a zune, which is a journey in and of itself, then you have to makesure they have the song you want, which they got by Yes, giving microsoft all their credit card info just like itunes, then they have to squirt it to you, which takes forever, then, you listen to it three times and its over...
see, those are VALID complications unlike the stupid crap they came up with to make ipods and itunes sound bad.
all you have to do is look at their sales tho i guess...
if you think about it
its kind of the same for the actual mac commercials
they make no mention of the good points of pcs (such as the vast number of games and software written only for windows)
o ya and Raconteurs is not spelled "rock on tours"
:P
Bill,
Contact Edward de Bono ... Stat.
How ironic to compare ease of music transfer. iTunes vs Windows Media Player. And note that neither of them have USB Mass Storage. And the hassles with both of them with moving music too and from the device are directly due to their dependence on DRM.
Just Say No To DRM, m'kay
I bought a Zune, and own several iPods. How is MS going to say copying music to the Zune is easier? It's much harder, anyone who actually bought a Zune knows that. Not only that the software craps out all the time, can only be played in the huge Zune window, and copying the tracks down is a pain in the ass, no smart lists, no podcasts or "netcasts", no good video content. Sorry I thought the Zune might just be cool, but right now it's sitting on my desk un-used, it's too complicated, my iPod just plugs into my dell and works without any effort. The zune on the other hand is chore, and requires more pushes of buttons, lots of popup dialogs, and annoying warnings and messages that constantly make the zune "experience" aweful.
Smart Lists exist: Right click on playlists -> Create Auto Playlist.
Yeah, the Mac guy is cute.
"Woah, watch where you're squirting with that Zune thingy!"
I can't wait until some clever hacker out there writes a wifi virus that hops from Zune to Zune and bricks them all.
@JohnnyRocket, Well that just makes you an asshole. no one worth a shit intentionally wishes pain of misfortune on other humans.
crazy-lying-psychopathic-nutjobs ... not really. Just folk who get a great deal of satisfaction out of using hardware built to a very high standard implementing state of the art operating systems.
crazy? ... a little.
lying? ... what evidence?
psychopathic? ... er hardly.
nutjobs? ... see crazy.
If people started using more software like Anapod Explorer they'd find it a doddle to get music on/off an iPod - and also handily avoid that pesky DRM that iTunes loves so much. The existence of the software which meant I didn't have to use iTunes was the reason I finally purchased an iPod...
Well, I actually have a Zune and for all of you that read it was bad, sorry but it's not. Menu's are 50 times better the Zune software was setup with ease and is great. Easy to sync up your stuff, and you CAN buy songs or also do a monthly thing, the size of it isn't a problem at all either. The feel and look of it is nice. Did I mention the menus are amazingly better? Or that viewing video files is nice with the size and ratio of the screen? The only real complaint I have with the Zune are the headphones that I can think of. Also, yes, I've previously owned an ipod and the only thing I see going for it over the Zune is the size, but then again the Zune easily fits into your pocket so no big deal.
Curious how many people are actually going to by this Zune.
http://www.pollburner.com/takePoll.php?id=e2f4756bb5d0
Me... I'll stick with the ipod.
Yeah, easy as pushing a button. Provided there's another zune around. And they have the song. And they want to share it with you. Otherwise, it's the exact same thing as the iPod.
zune boards? OMG... there are microsoft fanboys out there?!? How do you sleep at night?
This is just dumb. First off, sharing music over the Zune may be that easy but the person you give it to can only play the song three times before they have to go buy the song off of Urge... no, that's not right, the Zune Music Store or what ever it is called. Oh, and let's not forget that the Zune encrypts songs which, by law, are not meant to be encrypted (yes, Podcasts included!). Come on Microsoft, give me something here that makes me actually want to buy it!
I made 5 iPod vs. Zune ads...
check them out, http://www.youtube.com/profile_videos?user=GurwinProductions
This video is just bizarre. They have confused the issue of sharing files with the simple act of getting music onto your player. The only problem is that when it comes to putting music on your player, the Zune works in exactly the same way as the iPod (or worse, actually, since the Zune software is apparently not the most reliable).
By the way, what's with the Mac guy saying that he has to download the song and THEN pay for it after giving them his credit card info. It sounds like the people who made this don't even have a grasp of how iTunes works.
Microsoft's TRY at levity must be a way to try and counter the embarrassment and angst caused by Jim Allchin's 2004 email where he tells Gates and Ballmer he would would buy a Mac if he didn't work at Microsoft (despite all the spin and damage control going on to "clarify" the email).
MS... still pitiful and pathetic.
I'm not sure if being excited about the brown Zune is really a powerful note to be ending this on ...