This just in from our Tokyo bureau: according to an interview conducted by Japan's Impress, Sony's Ken Kutaragi has gone on record with a "promise" for what he's calling an AV-centric PS3. In other words, audio and video capabilities first, gaming second (if at all), in a device built around the Cell-processor platform. Ken says that the device would certainly be more expensive, reflecting the prices and margins expected on high-end consumer electronic devices such as TVs, Blu-ray personal video recorders, etc. -- not the relatively cheap, but powerful gaming rigs sold at a loss under Sony's Computer Entertainment division. Impress speculates that the device could cost as much as ¥300,000 or about $2,500. The new Sony-branded living room box would, in Ken's (translated) words, "be a standard AV component sized box with a more powerful, power supply unit, anti-shake insulator, twice the main memory, and 2x HDMI to split sound and video output." More Cell-processor devices in the living room? We say bring it, Sony.

[Via Engadget Japan]

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