10:37 (PST) - Touting DynaLight, and now ColorBurst, which will be featured in all 1080p sets for wider color gamut.
"Not only do you want a better picture, but you want it to be easier to use." Hence CE-Link, which allows for device / TV communication via HDMI, so that remote operations can be simplified.
10:40 - Now he's talking about hertz. So very (not) exciting. A new ClearFrame 120Hz tech eliminates LCD motion blur, which plasma fanboys have been shouting about. "Motion vector frame interpolation." Sounds pretty hot. A Regza "Perfect Storm" is announced, a "trifecta" different LCD types. We'll have the details soon, but you'll be happy to know that the slide was accompanied by an obligatory lightening sound effect.
That's it, Toshiba has about a million new LCDs, featuring less blur and better blacks, and will have a "Regza wall" in their booth to show 'em off.