It's big, it's blue, and it's surrounded by Ambilight. It can only be live coverage of Philip's press event in Vegas baby, Las Vegas. The room is filling up with the world's press. Andew Goldman on stage with the welcome. CEO not with us due to ski accident.
11:09 Talking up innovation and all the awards won by philips.
11:13: Stewart Muller, President CE North America on stage to carry us through the rest of the show. Ambilight is now the subject at hand. Announcing Philips' one of a kind, 2,000 diamond slathered LCD in celebration of their 1 millionth ambilight TV -- no, it's not for sale. So much for sense and simplicity, eh? Continue reading for picture.
11:22 Ambisound with Ambilight demo running now using Fantastic Four 1080p content. Yeah, it's booming, turned up to 11 booming, but it's not running off the sound bar presented up front. Thanks Philips, the ballroom's sound system rocks!
11:24 New amBX gaming demo using Supreme Commander now. amBX is their fully immersive experience for gamers. Honestly, it's hot, but they're using the ballroom's sound system again. Still we get the idea. Broken Sword the Angel of Death is one of the first games to support the amBX technology. That's a trio of Ambi-products now on offer by Philips for what they call an immersive media experience.
11:28 Blu-ray 50GB disc launching the US in "near future." Blah blah blah, that's it, 5 minutes on Blu-ray. A lot changes in one year, eh?
11:30 Philips proprietary, high-def VoIP sound technology integrated into their Skype-based VoIP phones. Should deliver much better quality. Their Digital Photo Frames now ship with new software to add transition effects to slideshows and ease moving photos to and from the frame. Also discussing their portable DVD products including the industries first to include "video iPod" docking.
11:37 That's it, Q&A.
11:44 No combined Blu-ray and HD DVD coming from Philips (who are Blu-ray Disc parters with Sony.)