Smash my Zune: the Jim Cramer edition

The whole "smash my stuff" campaign was a tad comical at times, but we never really felt it connected with the 40-and-up age group per se. Au contraire, Jim Cramer from CNBC's Mad Money apparently felt that busting open a (cleverly chosen) brown Microsoft Zune would better illustrate how MSFT was a "loser," while AAPL was most certainly a winner. After (quite literally) ranting for a good bit about how Apple has single-handedly changed the way we listen to music, he informs everyone that the Zune was "beat before it hit the market," and proceeds to literally beat the Zune until it was (somewhat) damaged from multiple baseball bat blows. Notably, the Zune stood up fairly well to the torture, and still retained its shape after it took a lickin'. Of course, if you're really interested in whether the Zune or iPod give way to a brighter financial future for either company, you should probably hit up our pals at BloggingStocks for that, but be sure to check out the video of "Jim Gone Wild" after the break.

[Via Digg]

[Colin @ Jan 8th 2007 6:54PM]

lol. hes not crazy and biased... oh wait, yeah he is.

[Noa @ Jan 8th 2007 7:01PM]

worst voice ever

[GunForHire @ Jan 8th 2007 7:09PM]

Wow, that just made him look like even more of a tool. Well done sir!

I love blatant fanboy-ism.

[Andy @ Jan 8th 2007 7:21PM]

What a retard.

[Richard @ Jan 8th 2007 7:23PM]

Kramer might be a fanboy, might be insane, and might go off on long rants, but he sure is funny to watch! Booyah! (watch his show to get it)

[Mrfreezie @ Jan 8th 2007 7:33PM]

How extremely unprofessional.

[tony2x @ Jan 8th 2007 7:46PM]

How ironic, every time I see Jim Cramer and his mad crazy stare and flailing arms antics he reminds me of MSFT's shrinking wallflower of a CEO Steve Ballmer.

[Ayle @ Jan 8th 2007 8:12PM]

I wonder if the Zune is still working...... I know few mp3 player wich can withstand several baseball bat hits and not fall appart........

[LPXXFAINTXX @ Jan 8th 2007 8:20PM]

It's pretty funny how he can't break the Zune with a bat.

That either means

1. He is an old, white man.
2. The Zune is well built.

[John @ Jan 8th 2007 8:37PM]

Surprised MSNBC let that fly

[Battery @ Jan 25th 2007 6:03PM]

Thats because his show airs on CNBC

[Mr. B @ Jan 8th 2007 8:47PM]

Tough little player...

[Jeff Lewis @ Jan 8th 2007 8:49PM]

The only thing worse than a sore loser...


is a sore winner...

[Ian Jardine @ Jan 8th 2007 9:09PM]

A lot of Apple's future is linked to SJ surviving options stuff and thereafter is heavily linked to their iPOD continuing to succeed.

Over at Mr Softy we already know that Gates is winding down his presence in 2008 and their future does not depend upon their Zune.

JC is so off base IMHO.

[helio9000 @ Jan 8th 2007 9:23PM]

I hate it when I agree with someone about something in concept and then they act like such a mindless baboon that I'm forced to reconsider my position. What a sorry and pathetic life where you have to be foaming at the mouth to get anyone to care about what you have to say. Booyah indeed.

[mojay2k4 @ Jan 8th 2007 10:06PM]

Yeah well he is gonna be biased... he does his research and recommends stocks. Why wouldnt he be? He is right for the most part. Booyah

[Jeff @ Jan 8th 2007 10:40PM]

Not to point out the obvious or anything, but I had four MP3 players before the iPod was even released.

It changed the way *you* listen to music. All it did for me was improve a bit on what I had been doing for years.

[mike @ Jan 8th 2007 11:19PM]

"I wonder if the Zune is still working...... I know few mp3 player wich can withstand several baseball bat hits and not fall appart........"

Yeah, but they're made by Apple... so .. shucks..

PS. The ZUNE is about 2 lbs.. it better survive anything

[daviel @ Jan 8th 2007 11:36PM]

wow, now some one needs to freeze frame that part with the credit card to...
umm...
make sure his social security stays safe!
yeah, thats it.

i hate these old losers who think that they're cool just because they like something the general public likes... seriously, show an ipod user this, and see if they don't burn their ipod on the spot!

[eric @ Jan 9th 2007 8:43AM]

What a waste of money and time. It's absurd that people think that destroying something is cool. You would have wasted less resources, time and effort Mr. Cramer if you would have lit $250 on fire. Instead your blatant bias, and uncouthness show through. Your opinion does not grant you free reign to destroy something that someone else would gladly want, someone else built, and someone else researched and developed.

I think you should pay MSFT and additional $250 for being an ostentatious idiot.

[Matt @ Jan 9th 2007 10:15AM]

What a tool. hes like an apple communist one brand, one color, one people!

[Bryan Canning @ Jan 9th 2007 11:34AM]

Obviously the majority of you have never watched his show and you're missing the big picture.

This has nothing to do with Apple or MS. It has to do with investing money and realizing the highest possible return. It's not about which product is better. It's about which investment is better.

[Karl Viklund @ Jan 9th 2007 6:06PM]

I really like Jim Cramer, he is the best. He isn't boring as every one else in that bussines. He is not shy about what he thinks or feel about stuff. He have a little bit of a wild temper but that's what is making Jim Cramer the best! :D

[Karl Viklund @ Jan 9th 2007 6:12PM]

Haha I really love this guy. The end is funny when he goes like "What the hack?" when the Zune won't crack haha. I guess that's the only good thing about the Zune. That it is sturdy :D

[simon @ Jan 13th 2007 4:55AM]

damn zunes sure are solid. i cant believe that zune held up to over 5 baseball swings. im getting a zune.
this guy is dumb all he was doing was promoting the zunes toughness.

[Cupajo @ Jan 25th 2007 7:53PM]

Why should I take money making advice from someone who just threw $250 away?

[Kim Slaughterbeck @ Jan 30th 2007 2:10PM]

Hello All,

What’s interesting to me is how difficult a time he had (even with a yellow Louisville Slugger) in finally getting the Zune to Crack. Perhaps he would have gotten it to crack sooner if he had waterboarded it?

Best wishes,
http://www.zuneworld.com