Today Apple dropped the word "Computer" from their name. Now, known more simply as "Apple, Inc." to better reflect their steady but relentless move into the wider field of consumer electronics. With a portfolio now spanning software, retail, the on-line distribution of electronic media, home entertainment, digital audio players, cellphones and computers can anyone blame them? You paying attention Samsung, Sony, and Philips... Apple is serious about claiming your turf.

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Apple drops "Computer" from name