Don't get us wrong, we love our high contrast HDTVs -- especially those among us lucky enough to have a 10,000:1 Sharp set and the like -- but if you've never experienced a 1,000,000:1 picture, you've never seen truly black black-levels. At CES 2007 Sharp was showing off their reference grade 37-inch Mega-Contrast Premium LCD, which had even deeper blacks than most SED sets we've seen to date (but not Sony's OLED set). Granted, this side by side comparison was with a mere 1,200:1 set that didn't exactly put up much of a fight -- we might have liked to have seen it alongside one of their 10,000:1 or 12,000:1 sets, but still, you can see for yourself in our gallery.

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Sharp's 1,000,000:1 Mega-Contrast Premium LCD vs regular LCD