“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Its true...dunno bout asda..but english CO-OPs definatly have had these for a few years now just without such a big display.
Japan has had these in LCD form for several years now as well, very nice.