Although some women do indeed prefer an in-store (human) professional when looking for a new lineup of cosmetics to try, those independent ladies who'd rather take things solo just might prefer this method. Mitsukoshi, Shiseido, and Fujitsu have teamed up to bring a virtual, real-time makeover machine into Japanese department stores in order to give women a chance to test out a smorgasbord of shades on their virtual face before throwing down their hard earned loot. Sure, we've seen hypothetical approaches before, but this rendition lacks the mess and time requirements of previous methods by allowing customers to snap an image of their face, and then scan electronic tags of interesting looking makeup in order to dash their on-screen persona with whatever they please. The system allows the user to test endless combinations of products without causing a mess, using up samples, or demanding extra help, and the "before and after" feature should do a number on same-store sales. While there's no details about a mass rollout, the system is being tested right now in the Mitsukoshi store in Ginza, so fellas, steer your ladies clear of this one if you value your bank account.

[Via PlasticBamboo]

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Japanese department stores trialing virtual makeover machines