Some... er, most parts of the country are waiting on any
flavor of that bandwidth-thirsty U-verse
IPTV to get switched on, but AT&T's already looking forward to the next big thing. As American mobile carriers get to work on various mobile TV initiatives
, AT&T has apparently tapped MobiTV to play a large role in their outreach to the smallest screens; or perhaps "larger role" is a more accurate way of putting it, seeing how Cingular has been offering the California-based company's streaming video service on many of its handsets for over a year now. How exactly the mobile variant of U-verse will work is unclear -- it remains to be seen whether it'll be offered only to subscribers of AT&T's in-home U-verse service or will be launched on a broader scale -- but either way, MobiTV says they'll kick it off by offering their own content and add U-verse content into the mix as time goes on. Details haven't been finalized nor have Hancocks been issued on any contracts yet, but they deal seems as good as sealed given AT&T's and MobiTV's already tight relationship. With Sprint and Verizon having both committed to delivering mobile TV via MediaFLO
and T-Mobile testing a variety of technologies, Cingular has remained a bit of an enigma; it feels good to finally have some closure, though we have to shudder a bit at the thought of clogging those sweet HSDPA airwaves with IPTV.