FCC reveals Pantech C510 with AT&T branding

The phone itself is a pretty uninteresting one -- EDGE data, Bluetooth, certainly nothing on the order of its 3G-capable big brother, the C600 -- but Pantech's C510 has one very important distinction: it's the first time we've seen that new, hip AT&T branding on a phone. For folks out of the loop, that's "Cingular" in 2006 parlance, and it looks like the carrier is about ready to flip the switch on moving its new old new branding to equipment. Of course, the FCC isn't a great barometer for knowing exactly when stuff is going to actually make it into consumers' hands; it could be a month or six (or more) before those three exquisitely-crafted lower case letters are silk screened onto a phone that's actually in your pocket. See the C510 spread wide open after the break (notice the select button -- so long, splat).

[Rat Bastard @ Feb 7th 2007 12:58PM]

It's great that the FTC broke up the AT&T monopoly back in the 80's, so that they just had to bide their time and re-buy up all their pieces 20 years later. What a joke.

[ALLurGroceries @ Feb 7th 2007 1:38PM]

The Cingular guy's name was Jack, not splat. So long, Jack!

[Maff @ Feb 7th 2007 4:20PM]

that phone is also CHUD!

[Ricardo @ Feb 9th 2007 5:20AM]

the att branding reminds me of the mid 90s cellphones...and so does that ugly thing...