We're so used to GE staying above the fray -- at least for the most part -- with it's snazzy medical imaging devices and non-stick plastics, that it's rather odd to see them really going head to head with the likes of Canon, HP and Sony in the consumer digicam space. No word on the use of non-stick plastics in the development of these things, but it looks like GE is playing it pretty safe for the moment. Its lineup, which will be announced in March and available mid-April, will range from 7 megapixel shooters with 2.5-inch LCDs on up to 12 megapixel cameras with 3-inches of screen. The cameras will be designed, manufactured and distributed exclusively by General Imaging, a new player on the scene formed of former "photo industry veterans" including CEO Hiroshi Komiya, a former president of Olympus. Apparently all of the cameras will include image stabilization, high ISO and panoramic stitching as a standard feature, and there will be a photo printer joining the ranks as well. Otherwise we're in the dark besides that concept render up above, but it seems like we'll be hearing a good bit more about these down the road, 'cause according to Rene Buhay, lead of sales: "Our aim is to be Number 1 in all aspects – quality, technology, performance and value – and these cameras will do that."

[Via PhotographyBlog]

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