This is clearly a comp for focus-grouping. I would guess that Cingular is working on a price point for the fall/winter when they can start dropping the price. OR they are gathering a case for convincing Apple that the price is too high. Anyway, I'm convinced this is real because it looks like something horrible that a marketing intern made in PPT. Only Apple dorks, like me, make things that look realistic. That's the too-real truth in the advertising world. Especially with a place like AT&T where suits drive creative decisions. "Suit!" - Entourage
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This is clearly a comp for focus-grouping. I would guess that Cingular is working on a price point for the fall/winter when they can start dropping the price. OR they are gathering a case for convincing Apple that the price is too high. Anyway, I'm convinced this is real because it looks like something horrible that a marketing intern made in PPT. Only Apple dorks, like me, make things that look realistic. That's the too-real truth in the advertising world. Especially with a place like AT&T where suits drive creative decisions.
"Suit!" - Entourage