Scoop brings glam to the ice cream truck biz

Yeah, we know, we all scream for ice cream, but the Scoop startup is looking to add a dash of glitz, glamor, and flashing lights to the traditional ice cream truck biz, which is admittedly overdue for a refresh. The UK-based endeavor will be hitting the streets with Mystery Machine-esque vans that sport a bright flashing spoon atop the roof, chalk-written phrases on the paneling, and hot orange rims to boot. The idea, which took home the gold in CPB's "Blue Sky" competition, stands out from the trucks of yesteryear by handing out branded spoons and delivering delightful flavors in Chinese take-out boxes (pictured after the jump), somewhat catering to adults as well as sugar-craving kiddos. Sure, this may not be a 100 miles-per-hour thrill wagon, nor a Xbox 360-packed rental bus, but it definitely holds it own in the (flashy) "meals on wheels" category.

[Via CNET]

[Arno @ Feb 18th 2007 1:18AM]

Pimp My Ride did it first.

[psychofire1 @ Feb 18th 2007 1:25AM]

thats one gangsta fly ride...i know id buy ice cream from them...well...no but america most people that drive ice cream trucks are pedofiles...least around here they are

[2Perfect @ Feb 18th 2007 1:42AM]

i don't see why it would make people want to buy ice cream more than they used to =/ or why it would make them start buying.. oh well.. lol

[Brian @ Feb 18th 2007 2:10AM]

Great, now we send kids to their deaths; get them to "trust" a pimped out ride, or a black van with no windows, leading them right to the gangstaz and or/the CIA.
damn you ice cream!

[akijikan @ Feb 18th 2007 4:39AM]

I don't get it. There's no serving window!

[shmengie @ Feb 18th 2007 6:14AM]

hook my shit up with some strawberry swizzle, bitch!

[Revrant2394 @ Feb 18th 2007 7:27AM]

Damn, and we have upped the bar for trying too hard to be non-conformist.

[cheeze @ Feb 18th 2007 9:17AM]

will probably be hideously overpriced ice cream or something stupid.

[Vincent Janelle @ Feb 18th 2007 11:18AM]

Isn't that the kind of truck that strangers give out free candy in?

[silvarga @ Feb 21st 2007 2:14PM]

Yeah, free NOSE candy!
Just look at that gleaming coke spoon! This is gonna be a real hit with adults at about 3:00 a.m..

[WiiFTW @ Feb 18th 2007 11:36AM]

Why didn't Borat get one of these? He's pimp enough, right?

[3rdsun @ Feb 18th 2007 2:37PM]

"Mystery machine" ha, thats a Suzuki Carry van, not a mystery.

[Keyth Halloween @ Feb 18th 2007 2:54PM]

That's the kind of ice cream truck I would expect to be dealing drugs on the south side.

Just needs to be pumping some Snoop Dogg music instead of the tinkly bells. . .