We applaud the effort, we truly do, but the masterminds behind Citizen's VIRT W700 Bluetooth watch should seriously consider a sabbatical to think about just how ugly their creations really are. Sure, we've seen worse in terms of brutal fashion miscues, but for a watch that sports such an elegant feature list, the unsightliness is almost unforgivable. Nevertheless, for those who aren't out to garner new friends with their wrist attire, the revamped W700 does smooth a few of the awkward lines found in the original rendition, and aside from syncing with your Bluetooth handset, it offers up on-screen caller ID, an OLED display, a vibration feature to alert you of an incoming call, lockable contact list, and a privacy feature to set your outgoing information to unavailable. The backlit display also flips out if you wander too far from your mobile, essentially doubling as a nifty cellphone finder after a long night of partying, and considering that a full charge will last you around five days, you can survive a week off without your AC adapter. Slated to hit the Japanese market next month for a currently undisclosed price, Citizen's latest VIRTs will be landing in blue, black, and the female favorite, pink.

[Via MinistryOfTech]