We have to apologize in advance for the weird, dim lighting in GE's admittedly massive presence at PMA that made getting decent shots of their new cameras difficult; trust us though, you weren't missing out on much. The piano black and white shooters felt overly large, cheap, and plasticy as all get out -- all very cosmetic things, we know, but no amount of sweet specs like 10+ megapixels and 4x optical zoom will convince a buyer to plunk down for a cheapie. We know every new CE company has to start somewhere, but GE's going to have some serious work ahead of them if they intend to convince us all that theirs is a brand to be reckoned with in the digital camera space; either way, we'll be very interested to see how the pro reviewers rate the image quality on these suckas.

Gallery | 22 Photos

Checking out GE's new digital cameras