Bryant at Dell, you said in one of your prior comments: "and we're the only ones in the industry providing consumers worldwide free recycling of any of our products"
Actually, that is NOT true, as I just wrote about in The Temas Blog. The recycling program is NOT worldwide yet, according to information on Dell's own website. In Latin America and the Caribbean (LAC), the program currently only covers 2 (Brazil, Mexico) out of over 30 countries, and even then only the "consumer" side (only about 15% of Dell sales in those countries), but not institutional (business, or "asset recovery" as Dell likes to call it), their overwhelming majority market.
I'm glad Dell is doing even that, but by no stretch of the imagination is that "global" or "worldwide" as Dell keeps saying. And I am not talking just about your statement -- I can point you to many Dell press releases using the exact same misleading phraseology.
Dell states on its website that it plans to extend the "asset recovery" side to Argentina, Chile, Colombia, Peru & Venezuela at some unspecified time later this year, but not to the consumer side. All the rest of LAC is left to "will be assessed upon request."
Now, why is this?
Please don't tell me it is difficult logistics, transport networks, etc -- I cover LAC for a living, and am pretty familiar with the electronics and components industries, and I won't buy that excuse. If Dell can handle the reverse logistics in Namibia, Cambodia, Nigeria and South Africa, it can certainly handle Argentina, Chile, Uruguay, Central America, Dominican Republic, etc.
And given the number of Dell centers in the region, the manufacturing facility in Brazil, the growing number of sales there, and the growing number of licensed electronic recyclers (such as Recycla in Chile), I am truly puzzled why Dell is happily recycling its products in Europe, North America, and huge chunks of the Middle East, Asia and Africa, but only 2 countries in LAC.
When Dell announced in December that their recycling program was now "global" and "worldwide", I took them at their word. I still hope that they will make good on that commitment (Dell's term, not mine), and do so this year. Until then, though, Dell should stop claiming "global" or "worldwide" or "around the world." Better to be straight with the public, and say "we now offer recycling in ___ out of the ___ countries in which Dell sells, but plan to add the rest by ___ date."
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Bryant at Dell, you said in one of your prior comments:
"and we're the only ones in the industry providing consumers worldwide free recycling of any of our products"
Actually, that is NOT true, as I just wrote about in The Temas Blog. The recycling program is NOT worldwide yet, according to information on Dell's own website. In Latin America and the Caribbean (LAC), the program currently only covers 2 (Brazil, Mexico) out of over 30 countries, and even then only the "consumer" side (only about 15% of Dell sales in those countries), but not institutional (business, or "asset recovery" as Dell likes to call it), their overwhelming majority market.
I'm glad Dell is doing even that, but by no stretch of the imagination is that "global" or "worldwide" as Dell keeps saying. And I am not talking just about your statement -- I can point you to many Dell press releases using the exact same misleading phraseology.
Dell states on its website that it plans to extend the "asset recovery" side to Argentina, Chile, Colombia, Peru & Venezuela at some unspecified time later this year, but not to the consumer side. All the rest of LAC is left to "will be assessed upon request."
Now, why is this?
Please don't tell me it is difficult logistics, transport networks, etc -- I cover LAC for a living, and am pretty familiar with the electronics and components industries, and I won't buy that excuse. If Dell can handle the reverse logistics in Namibia, Cambodia, Nigeria and South Africa, it can certainly handle Argentina, Chile, Uruguay, Central America, Dominican Republic, etc.
And given the number of Dell centers in the region, the manufacturing facility in Brazil, the growing number of sales there, and the growing number of licensed electronic recyclers (such as Recycla in Chile), I am truly puzzled why Dell is happily recycling its products in Europe, North America, and huge chunks of the Middle East, Asia and Africa, but only 2 countries in LAC.
When Dell announced in December that their recycling program was now "global" and "worldwide", I took them at their word. I still hope that they will make good on that commitment (Dell's term, not mine), and do so this year. Until then, though, Dell should stop claiming "global" or "worldwide" or "around the world." Better to be straight with the public, and say "we now offer recycling in ___ out of the ___ countries in which Dell sells, but plan to add the rest by ___ date."
Regards,
Keith R