Good grief. Why is it so amusing to pick on Bill Gates? It seems society finds it humorous to try and make joke of everyone and everything they do not agree with. The whole "im a mac" ads are poor for one simple reason and that is if you have to put down and otherwise beliddle your competition to show your are “better” then them, how better are you really? I assume we're seeing a bunch of these because they are successful, I am just glad I am part of the group they are obviously not reaching. My opinion on AdAge just got lower due to their tactics.
I will tell you what...If I have 50 billion dollars right...
and I'm a technology legend...
and the most successful businessman the world has ever known...
I *hope* I can, somehow, get over being the pissy high school wallflower that still feels like he's being picked on by the cool kids. God Almighty...how about...
"Yeah, those are cute. I actually think the PC guy is funnier than the Mac guy." "Hodgman is a bit chunkier than me." "I really glad that Apple's ad campaign revolves around our product!" "I think those are funny! My wife and I get a kick out of them."
There has to be a *million* ways to blow it off and sound like you have a good sense of humor in the process. But no, Bill acts like a petulant teen. And not just this time.
I guess no amount of success will ever make him feel secure.
Comments like "The whole "im a mac" ads are poor for one simple reason and that is if you have to put down and otherwise beliddle your competition to show your are “better” then them, how better are you really?"
Are so poorly thought out it's not funny. Even POSITIVE statements about your product are implicitly 'putting down' the competition because you are likely pointing out a feature you have that the competition doesn't. After all what's the point of advertising 'We're just like everyone else'. Not to mention that almost any statement of negatives could be re-written as a statement of positives and vice versa.
Only a moron would take a semantic difference and try to spin it into "moral high ground".
There a straight forward reason why Apple choose a campaign that lean heavy on trashing the competition(not that Mac are competitions to PCs). It is because thats what there potential customers are using. Have you not seen, beer commercials "never heat pasturized like our competitiors", "much better than those hard english things" it's called marketing, no mabey not you or the engadget crowd but it is affective to tell the Grey's anatomy watchers that there is something they think is better then a PC.
Reader Comments (Page 1 of 1)
clemonator @ Mar 15th 2007 10:48PM
Good grief. Why is it so amusing to pick on Bill Gates? It seems society finds it humorous to try and make joke of everyone and everything they do not agree with. The whole "im a mac" ads are poor for one simple reason and that is if you have to put down and otherwise beliddle your competition to show your are “better” then them, how better are you really? I assume we're seeing a bunch of these because they are successful, I am just glad I am part of the group they are obviously not reaching. My opinion on AdAge just got lower due to their tactics.
matthew House @ Mar 15th 2007 11:12PM
Why do people "pick on" Bill Gates? Seriously?
I will tell you what...If I have 50 billion dollars right...
and I'm a technology legend...
and the most successful businessman the world has ever known...
I *hope* I can, somehow, get over being the pissy high school wallflower that still feels like he's being picked on by the cool kids. God Almighty...how about...
"Yeah, those are cute. I actually think the PC guy is funnier than the Mac guy."
"Hodgman is a bit chunkier than me."
"I really glad that Apple's ad campaign revolves around our product!"
"I think those are funny! My wife and I get a kick out of them."
There has to be a *million* ways to blow it off and sound like you have a good sense of humor in the process. But no, Bill acts like a petulant teen. And not just this time.
I guess no amount of success will ever make him feel secure.
jgraham @ Mar 16th 2007 11:49AM
Comments like "The whole "im a mac" ads are poor for one simple reason and that is if you have to put down and otherwise beliddle your competition to show your are “better” then them, how better are you really?"
Are so poorly thought out it's not funny. Even POSITIVE statements about your product are implicitly 'putting down' the competition because you are likely pointing out a feature you have that the competition doesn't. After all what's the point of advertising 'We're just like everyone else'. Not to mention that almost any statement of negatives could be re-written as a statement of positives and vice versa.
Only a moron would take a semantic difference and try to spin it into "moral high ground".
BandB @ Mar 16th 2007 5:59PM
There a straight forward reason why Apple choose a campaign that lean heavy on trashing the competition(not that Mac are competitions to PCs). It is because thats what there potential customers are using. Have you not seen, beer commercials "never heat pasturized like our competitiors", "much better than those hard english things" it's called marketing, no mabey not you or the engadget crowd but it is affective to tell the Grey's anatomy watchers that there is something they think is better then a PC.