There a straight forward reason why Apple choose a campaign that lean heavy on trashing the competition(not that Mac are competitions to PCs). It is because thats what there potential customers are using. Have you not seen, beer commercials "never heat pasturized like our competitiors", "much better than those hard english things" it's called marketing, no mabey not you or the engadget crowd but it is affective to tell the Grey's anatomy watchers that there is something they think is better then a PC.
Reader Comments (Page 1 of 1)
BandB @ Mar 16th 2007 5:59PM
There a straight forward reason why Apple choose a campaign that lean heavy on trashing the competition(not that Mac are competitions to PCs). It is because thats what there potential customers are using. Have you not seen, beer commercials "never heat pasturized like our competitiors", "much better than those hard english things" it's called marketing, no mabey not you or the engadget crowd but it is affective to tell the Grey's anatomy watchers that there is something they think is better then a PC.