We're getting reports from readers this morning that Apple's newest living room contender -- the Apple TV -- is now shipping. After months of pre-order agony, eMails are arriving in the inboxes of the faithful detailing shipments and tracking numbers. Of course, you know what this means don't you? The first unboxing ritual is just days, if not hours, away.
Update: Apple's website updated to show new orders shipping in 3 - 5 business days.
[Thanks, Mark A. and everyone who sent this in]