Philips envisions electronic garb to hasten fitting room adventures

It looks like the zany engineers at Philips are at it again, cranking out yet another patent application for an outlandish method of revamping the modern day fitting room. Rather than taking five or so sizes of the same shirt into a room, only to eventually forget which iteration actually worked, Philips envisions demo clothing with "alloy fibers" interwoven, which will essentially allow electricity to extend, mold, and shape the threads to fit one's body. Basically, Philips is hoping its auto-conforming system will allow shoppers to figure out the precise size they need without all the subsequent guesswork, but one could argue that it also removes the thrill of wardrobe shopping altogether. Still, we have to wonder if this usage is really the only motive for dreaming up such a device, as we're confident there would be one heck of a market for electronically adjustable dress pants.

[Via NewScientistTech]

[Inez Cavallaro @ Mar 21st 2007 12:05PM]

Right, because I'm sure all clothing manufacturers will standardize this technology. Can't they spend their money on some sort of helpful campaign, or at the very least something cool, like even bigger flatscreens at half the price?

[GP @ Mar 21st 2007 5:28PM]

Well if they are going to go that far, why not lower the cost altogether, and make all clothing out of that product, than the retail store won't even need a fitting room anymore. Which makes me wonder what the useless employees are going to be told to do then.

[geekgrrl @ Mar 21st 2007 8:39PM]

holy garments, batman! could wing-shopping be far behind?

[incubus512 @ Mar 21st 2007 11:33PM]

Did some one say Back to the Future?