Sony develops new CLEFIA DRM
By Darren Murph 
posted March 25th 2007 9:30AM
posted March 25th 2007 9:30AM
Shocking news here: Sony's conjuring up yet another proprietary format instead of just making nice with the ones already available. Now that you've picked yourself up off the floor, we're sure you'll be delighted to know that Sony has developed another form of DRM, which we're sure will be completely and utterly dismantled before it has even a chance to really catch on. Nevertheless, the CLEFIA block cipher algorithm reportedly delivers "advanced copyright protection and authentication," and is slated to be used in various forms of "digital data distribution" including music and images. Sony is gloating that its newfangled DRM technology is extremely efficient and quick, but we can't help but chuckle at the "state-of-the-art cryptanalysis techniques" which Sony claims will "achieve sufficient immunity against known (keyword: known) cryptanalytic attacks." Of course, Sony seems to be shooting in the dark with this stuff at the moment, but it does hope to implement it in "AV devices," smart cards, and mobile devices if anyone will take 'em up on it.[Via TGDaily]
$20 that it'll fail within a week.
Sony, stop making proprietary formats and DRM, nobody wants it. Do how ever make your play station marketable. You could start by stop being such pricks to your customers.
More DRM? What's the point? EVERY "protection" is cracked almost instantaneously.
Every DVD I have advertises "copy protection", but it doesn't even try to complain when I rip them.
DRM is a joke.
Wow, I even heard that the BD+ DRM Codec will be used soon for ALL BluRay Disc, and now this? I feel sorry for people still supporting this trashy company.
Goddamnit!
Cant we just get along. Sony is always doing stupid crap like this. Microsoft is always doing dumb things of their own. I'm sure Apple is just sitting back and laughing at both companies.
Oh yeah, I completely agree. Because Apple aren't using DRM in iTunes at all, and they totally aren't backing Blu-Ray.
Will the guys let me ever lift ban on Sony products or not?
Sony now started pissing its customers more and more. As if they hadn't enough problems. What are the guys thinking??
Seems my buy of PS3 gets postponed indefinitely. And my 1080i TV isn't supported yet anyway...
This is just done to win the hearts and minds of big movie companies who are being tricked into thinking Piracy is on a larger scale than what it really is, thank the MPAA and RIAA for this.
Just what the world needs, more DRM, and another Sony proprietary format. If consumers would boycott products laden with crap like this, it would eventually disappear. Just say no to Vista until Microsoft ends it's DRM attempts (so that we can finally get decent drivers!), and just say no to this silly Sony DRM, and say no to iTunes.
Maybe then they will get the message.
Well, at least they've developed somethng with a pretty-sounding name this time around...
actually, I think it sounds more like an STD than a protection algorithm/DRM system
Cite your sources, rumor-monger/propaganda blogger.
For those who want to be enlightened, you can read the article from
http://www.itnewsonline.com/showstory.php?storyid=9113&scatid=4&contid=2
CLEFIA will be discussed by Sony at an international conference ("Fast Software Encryption 2007"). This is a result of research work that *can* make its way into commercial use.
This just goes to show how ignorant you are with product development.
Hey, why don't you guys read a little more carefully - it's a crypto algorithm, not a DRM system. It may be a part of a DRM scheme at some point, but I don't see anyone bashing the inventors of DES or AES here...
Yeah it's funny isn't it - everyone sings the praises of "encryption" until the "bad guys" want to use it, then it's suddenly called the evil "DRM".
That's exactly what I was thinking. Clefia sounds like an embarrassing venereal disease...
First of all, let me say that I detest DRM.
Not that I have any problem with artists getting paid for the work they put up, it's just that DRMs DON'T WORK half the time. That's why some people would rather illegally obtain things than paying them (even if they can and want to), JUST to not have DRM.. Apple Itune song, anyone? (I want it in my other MP3 players)
now, Sony bashing aside, if Sony can come up with a DRM that works and yet also ensure the content providers getting paid. I might even embrace it somehow.
Well, now we know what DRM the PSP/PS3 will use for movie renting/purchasing. They've been working to get the DRM kinks out of that system for a while. I'd bet this is it.
And, I might add, I want a venereal disease about as much as I want DRM...
Yay more drm that helps trojans get in our computers.
(oh yea I just remembered I dont have to worry about this crap I have a mac)
What the fsk are you smacking about?
Apple pretty much --INVENTED-- DRM with iTunes.
Really? I wasn't aware that iTunes existed in the 80's and sold VHS tapes with Macrovision DRM.
That's strange. You learn something new every day, I guess.
Yes but you seem forget that Apples drm doesnt hide itself in the roots of your os and allow malicious code to hide itself.
Sony continues to create proprietary formats which just rub the public the wrong way. Why they think this is a good idea, never mind necessary, is beyond me. I think a simple "Up yours, Sony" is in order here.
I thought Sony rootkit was their last and most embarasing attempt at DRM. They never learn do they
$20 that it'll be cracked within a week.
A lot of people are overreacting.
CLEFIA is a new encryption algorithm that allows for a very fast hardware implementation and that is comparable in strength to AES.
CLEFIA is NOT a DRM mechanism as it does not deal with how encryption keys are managed. It only provides means for encrypting the data when the keys are given.
See here for details -
http://www.huliq.com/16091/sony-develops-clefia
Tell me, where exactly, ANYWHERE in the article, does it mention drm? this is purely an encryption algorithm. like for, you know, so people don't hack your phone.
xpankrat
Who cares, CLEFIA will be another enabler of my loss of "fair use" rights.
Nuff' said.