We were pretty stoked to hear Kodak was planning on running full tilt at the current status quo of "loss leader" printer tactics, that has unwitting consumers picking up inkjet printers for a dime, and spending a fortune on printing supplies. Unfortunately, it looks like Kodak hasn't come upon any magical printing techniques to pull this off yet, since its new printers didn't do so good up against the likes of Epson, HP and Canon. Kodak is marketing its printers as capable of producing 10 cent prints, which would indeed be a great deal. Tests show that an $18 pack of paper and ink results in about 165 borderless prints, about 11.5 cents per print. Unfortunately, the prints were basically "draft" quality, maybe fine for certain budget-minded consumers, but hardly comparable to "lab quality" photos. To boost the quality you'll need pricier Kodak paper, which ends up at about 35 cents per print, and renders the whole exercise pointless. The testers recommend the $150 Epson Stylus Photo RX580, for super good prints and great speed. Might want to leave that $200 Kodak EasyShare 5300 on the shelf for the time being.