Apple keynote: live from NAB 2007

Welcome, welcome! Things aren't yet underway at Apple's Lights Camera Apple NAB keynote event, but be sure to check back here at this post for updates as things get started. We'll be getting underway shortly.

10:30am PST - They've got us in the media corral, we're still a few minutes away from being let in.

10:43am - We're in! They're playing the usual top 40 iTunes tracks: Muse, Franz Ferdinand. Haven't yet heard the classic Apple keynote anthem: Feel Good, Inc. by Gorillaz, but the event is young.

10:48am - There are three terminals up on stage, looks like they brought some backups.

10:49am - Some event handler asked us to close our laptops and put away our cameras! As if!

10:51am - They just came back and apologized. Not that we were going to stop anyway...

10:52am - They're playing Neutral Milk Hotel. So according to one of the event staff, this is going to be about 3000 large today. Perhaps we'll see El Jobso.

10:58am - Whoops! Already we've got a flub. Apple just showed something on screen briefly, but it dropped back to the logo slide almost immediately. We caught an image, looks like the Keynote presentation.

11:03am - Looks like everyone's in and they're ready to rumble. We should be starting very shortly.

11:04am - Ooh, a bunch of Sony execs showed up. We know Sony is partial to coming to -- even occasionally presenting -- at Apple events.

11:05am - Lights just dimmed, but music still playing.

11:06am - "Ladies and gentlemen, as a reminder, there is no recording of today's event." Umm, ok.

11:08am - Music is done, And here we go.

11:09am - Rob Schoeben, VP of Apps and product Marketing. "Welcome, we have a TON to cover today, so I'm not going to to any kind of preamble. Just gonna dive right into it."

11:10am - "We are now over 800k paid Final Cut users worldwide. By the looks of things, a few of them didn't get in. But a lot of you are here, so thanks for coming." He's going over Final Cut community, books, plugins, all that fun business. "It's a Final Cut World." Here's a sample.... showing some stuff done in Final Cut.

11:12am - All kinds of movies, TV shows, music videos, all done in Final Cut -- set to the Joey Ramone's cover of "Wonderful World."

11:14am - "We get tons and tons of feedback. Editors live in this software day in and day out. At the same time, there are issues that haunt them. There are massive, massive amounts of content. We have to start working in parallel. What we've done is to combine the feedback we get from our customers with our obsession. We're introducing Final Cut server."

11:15am - Scalable from small boutiques to multinational news organizations. Interface works on PC as well. Media asset management: catalogues 100 file types, proxy generation, keyword searching, access controls. Workflow automation: workflow templates, watch and respond system, review and approve tools, automated encode and publish -- "It's an event-based system." [P.S. Apple Store just went down]

11:18am - "Because we've backed compressor into it, you can control the delivery from Final Cut Server." Obviously, it's well integrated with Final Cut, including time-saving shot selection, proxy rough cut... They've been working with CBS 2 News / KCAL 9 in LA. Promo video of their using enhanced workflows with Final Cut Server.

11:20am - Looks like CBS 2 liked it. "Everyone wants to tackle this problem. We thought about how to deliver this product to the marketplace: Let's be really aggressive. It's $999 with 10 concurrent users -- 99 bucks a seat to solve this problem. If you have more people to get involved in the process, for $1999 it's unlimited concurrent users. All you need is this piece of software, add as many as you want. You have licenses for everyone. Available this summer."

11:23am - "Let's turn our attention to Final Cut Studio. We've been working hard to make this the biggest upgrade we've ever seen seen in professional applications at Apple. Final Cut Studio 2. Final Cut Pro is version 6, and we're introducing ProRes 422." Can compress full raster HD quality video from 1TB to 170GB.

11:24am - Bandwidth efficient, portable, color space headroom, and next gen device support. Including Sony's new HDCAM SR 1080p60 storage system introduced here at NAB... that explains those Sony peeps!

11:25am - "Not only are we working with the leaders, we're working with.... "[Applause, RED slide comes up.] Showing a RED 4k demo.

11:26am - "You can take 4k files, plug it directly into a MacBook Pro, and see and edit them right there. The industry is going to change. You will be able to work with this whole new breed of moviemaking."

11:27am - "Clearly it's going to be an interesting show this year." You need something with a bunch of ports in the back, you need a handle, and you need a whole bunch of linking lights on the front. "We turned to our friends at AJA." It's called the IO-HD.

11:30am - Video: "You can edit HD on location on your MBP -- it's everything in and out from ProRes. It's really a new paradigm in post-production. It's really made possible by Final Cut Pro, ProRes, and the IO-HD . I think it's going to be another Apple earthquake that shakes things up in the post-production industry."

11:31am - It will be introduced at $3495 -- "About a fifth of the cost of competing system. That's ProRes 422. We think this format is coming out of the gate really strong. Talking about formats: we heard you. Open format timeline. Mixed formats, resolutions, framerates."

11:32am - "We took some of the great technology in Shake and brought SmoothCam down to Final Cut Pro, removes camera shaking. Now we also have editable Motion templates, access Motion templates without leaving FCP, update all instances without having to use Motion. It's all integrated." Paul Saccone on stage now demoing.

11:34am - Auto upscaling of lower-res clips, resolution and bitstream independent -- showing 960 x 720 5Mbps video upscaled right next to 1080p at 125MBps. Oohs and aahs.

11:36am - Showing new Motion integration, not having to leave the app to access Motion templates, text overlays, adding motion projects, etc. Unrendered video with effects and overlays previewing totally unrendered. Not shabby!

11:39am - We introduced effects plugs -- they've added dozens of them. GPU-accelerated realtime playback of filters and effects. Switching over to ProRes -- comparing ProRes and uncompressed video, 127MBps vs 19MBps."Visually indistinguishable." The screen is split between the two formats, looks pretty freaking amazing.

11:41am - "We're just getting started. Going to turn my attention now to Motion 3 -- this year we're embracing 3D, extended all the familiar tools into cameras, light sources, navigation of 3D space... create the kind of graphics you want to create. We're adding paint. Particles, video, pictures, pen -- speed, pressure sensitivity -- and throw behaviors on the strokes to bring that paint to live. Something shockingly complicated in the past is now easy: match moving."

11:43am - "Track, match, and move on. Retiming is a powerful tool, but is too complicated. We've married retiming with behaviors, and created the exactly the kind of retiming effects you want. It will dramatically change how you think about retiming. Next up: audio behaviors. Control anims by volume and frequency. To take a quick tour of the new Motion, I'd like to introduce Dion Scoppettuolo." Demoing new Motion features.

11:46am - Syncing 3D animation to audio behavior, looks super easy. Now he's applying tracking behavior to motion tracking with highlight points -- attach animations and overlays directly to frame tracking points incredibly easily. "But I know that's not the kind of 3D you came to see. Reach under your chairs, there are 3D glasses." Har har!

11:52am - Showing 3D camera perspectives, layer lists with virtual dolly pullups, sweeping behaviors, paint tools ("to add a swoosh -- that's a technical term."), all kinds of crazy 3D video editing effects. Editing particle systems, vector effects and graphics -- "you have a nice little checkbox here... 3D. Click on that, the particles appear in 3D."

11:54am - Big applause. "So that's a quick look at the new Motion. Let's turn our attention to sound. Soundtrack Pro 2. Aligning sound effects and audio with a 3-up video HUD. Advanced take management with composited audio tracks. Also embraces surround mixing at its core -- one of the key things, we do this in a single project, stereo and surround mix encapsulated in the same project." 5.1 support, panning and speaker-to-speaker automation.

11:56am - "The incredible new Conform feature. Change tracking, sync changes, difference highlights, accept or override..." Alec Little to demo now.

12:02pm - Fade selector tool, built-in waveform editor -- including a frequency spectrum view. Draw a box around the problem frequency -- delete a portion of sound. He just perfectly removed a bump in a mic from an audio track during dialogue! Daaaamn. Perhaps we should get this for the Engadget Podcast.

12:07pm - Take editor -- making a comp, select which portion of which take to use. Just grabbed four soundtrack takes and instantly composited them. Demoing sound effects, syncing sound effect with a video HUD, quickly synced a royalty-free sound effect in under 10 seconds. Demoing Conform feature -- new edits with cut (or added clips) that would otherwise take hours with a bunch of sound effects and bites can now be pushed through rapidly with grouped approvals of intelligently re-synced edits.

12:14pm - All six channels are included in one clip, so you don't have to deal with multiple tracks when working with 5.1. Showed final clip, audio sounds really amazing, and the whole 30 second preview was just created in a few minutes. "Now I'm going to turn my attention to Compressor 3. It's now a major marquee member of the Final Pro suite. It's industrial strength." It now features simplified cluster setup, extended to MPEG-2, H.264, Telestream Episode Pro plug-in with VC-1, WMV, FLV... dynamic filters with timecode overlays, animated motion watermarks.

12:16pm - With a Mac Pro 8-core with this sample it will take us 16:45 in Compressor 2. In Compressor 3 it's down almost 3x to 6:02. I've encoded a 10 minute clip in less than ten minutes. Compressor 3 demo time.

12:20pm - Easy to use preset list that covers "pretty much any device on the planet you'd want to export to." Custom default presets, drag groups of batch preset encodes. Preview overlays and watermarks with a before and after slider. Integrated chapter markers.

12:23pm - Easy to spread multiple threads across as many processor cores as you want -- demo shows octo-core encoding jump to 100% across all eight cores. Shows live bookmarks in video, publishing to iTunes. All done!

12:24pm - "Compressor rounds out the new Final Cut Studio 2. As you see, we've put our attention to the delivery side. All these products are included: still $1299. We've also made it really easy to upgrade, the move to FCS2 for $499. We've made it just $699 upgrade for any version of FCP from the beginning."

12:25pm - Final Cut Studio is available next month. "Let's go back a ways to NAB 1999." Shows crappy old box... "I know, we MADE that box! It's weird. We learned. Pro quality editing workstations cost upwards of $100k back then -- we wanted to bring that power to everyone. A democratization of the editing process."

12:27pm - "We want to do for color grading what we've done for editing. We're introducing a new application today: Color. Real time application color grading. I want to turn our attention to FCP editors the Coen Brothers." Showing a colorization demo from the Coen. Stylized color in O Brother... brownificated.

12:30pm - "Color is revolutionary and helpful. It seems calculated to appeal to us, we make movies from beginning to end."

12:31pm - "It's designed to be a natural extention of FCP. Same UI for 3-way color correction with RGB and luma curves, lift, gamma, gain, visualization of color in 3D space. Mattes from chroma, luma, saturation, custom vignettes, hue and saturation curves. Color effects -- string them together with a node tree. And Geometry. Bring all four of these things together and get what you want: a signature look."

12:32pm - Demo from David Gross, FOX Australia.

12:40pm - Showing gradients and multiple secondaries. Auto-balance tool for contrast, color, etc., and makes automated colorization adjustments. Drag and drop grades from clip to clip. #d scope, all the pixels representation of pixels in a frame. "It's like a lamp post, the lights at the top and the shadows at the bottom -- with a ring of color. Selects a 3D cage around the colorized pixels. Easily dragging the colors and changing whole portions of eyedropped video with keys and vignettes.

12:48pm - Supports custom shapes for colorization effects, not just circular and square. Now color effects. All these effects / look presets are easily exportable and emailed between editors. "Definitely going to become the weapon of choice for all the editors I know."

12:50pm - "Thank you. I hope David charges by the project, not by the hour. We wanted to do for color grading what FCP did for editing. First, you have to have a great product. There's only one answer: to include it in FCS2." Big applause.

12:51pm - "I had a weird feeling you were going to like that part. But now everyone can use color as a powerful tool in the editorial process. Now FCS2 includes all the applications I talked about before, and now includes Color. Editing unleashed. Recap: we think we've done our job."

12:52pm - Showing the final reel -- looks like we're almost done!

12:53pm - Yup, that's it! They're even playing "Feel Good Inc." as everyone walks out. We're pretty sure that its performance is mandatory at Apple events.

[(Unverified) Posted Apr 15th 2007 3:20PM]

Thanks for joost invie frabicat hope apple announces new ipod touchscreen woot

[(Unverified) Posted Apr 15th 2007 1:30PM]

Please announced A touch screen widescreen FULL wifi video iPod.. Please. I'm sick and tired of the old 5 gen iPod.. the screen is so small..

[(Unverified) Posted Apr 15th 2007 2:30PM]

Dumbass - why would they announce anything of the sort at NAB? Furthermore, you can bet that we won't see such a product until after the iPhone has been on sale for at least a few months so as not to dent that.

Come on people, use some sense.

[(Unverified) Posted Apr 16th 2007 8:30PM]

I dont think your a dumbass.

[(Unverified) Posted Apr 15th 2007 1:30PM]

I cant wait!!!

[(Unverified) Posted Apr 15th 2007 1:33PM]

I would bet for a new screen lineup..

[Sneakz Posted Apr 15th 2007 1:34PM]

People, don't hold your breath. Nothing to see here. Move along...

[(Unverified) Posted Apr 15th 2007 1:36PM]

i want steve's jeans at the moment because what ever goodies they are gonna release ,the best one will be in his pockets

[(Unverified) Posted Apr 15th 2007 1:37PM]

I'd be real impressed if he fitted the new ACDs in his Jeans! :p

[(Unverified) Posted Apr 15th 2007 1:40PM]

It'll definitely be a new Final Cut or something in that direction.

I'm not hoping for that but it's the most probable. I want an iPod!

[Phil P Posted Apr 15th 2007 1:40PM]

Wow, I must have been under a rock the last couple weeks, I didn't know there was an Apple event today.

Ah well, gives me a reason not to go outside on this lovely hot, sunny Sunday evening

[(Unverified) Posted Apr 15th 2007 1:41PM]

awooauooo waoooooooo (high pitched)(that's also the sound we imagine our grandpa would make if he tripped over the dog)

[(Unverified) Posted Apr 15th 2007 1:42PM]

WTOP, newsradio in Washington, DC, is teasing a story for a "major upgrade to the apple ipod." Something may be on the AP wire or embargoed.

[(Unverified) Posted Apr 15th 2007 1:48PM]

really?!?!?!

that'd be so awesome!

i live near dc, so is the story still on?

[(Unverified) Posted Apr 15th 2007 1:47PM]

Any live VIDEO FEEDS?

[(Unverified) Posted Apr 15th 2007 1:54PM]

I'm just mainly hoping for a final date, and details on the iPhone.

[(Unverified) Posted Apr 15th 2007 1:55PM]

Live updated feeds every 60 seconds at http://www.macrumorslive.com/

[(Unverified) Posted Apr 15th 2007 1:56PM]

Neutral Milk Hotel? Wow, that's a welcome departure from the standard keynote filtering-in music.

[(Unverified) Posted Apr 15th 2007 2:02PM]

which neutral milk hotel song was it? someone at Apple's got good taste in music.

[(Unverified) Posted Apr 21st 2007 1:03PM]

hey everyone. I'm the one that picked all the songs for the launch event(no joke!) glad you all like neutral milk hotel! It was actually DARE, not feel good inc that was playing at the end.

any suggestions for the next event?

-h

[(Unverified) Posted Apr 17th 2007 10:11AM]

They Might Be Giants would be pretty cool to hear (especially since they use Macs) but they may be a little too weird.

Also Arcade Fire. Arcade Fire works at any event ;)

[(Unverified) Posted Apr 15th 2007 2:05PM]

You guys should have a twitter account for updates, would make it a lot easier than refreshing this page... or do you already have one ?

[mmmbeer Posted Apr 15th 2007 2:06PM]

bluray??

[(Unverified) Posted Apr 15th 2007 2:10PM]

It wouldn't surprise me. Apple is on that bandwagon, right?

[(Unverified) Posted Apr 15th 2007 2:06PM]

LOL @ SONY SHOWING UP!

[(Unverified) Posted Apr 15th 2007 3:46PM]

UPDATE MACBOOK PRO PLEASE

flash memory!!

[(Unverified) Posted Apr 15th 2007 2:07PM]

blow op the picture of the keynote what's on there ???

[(Unverified) Posted Apr 15th 2007 2:08PM]

*shakes magic 8-ball* All signs point to Blu-Ray

[(Unverified) Posted Apr 15th 2007 3:03PM]

And that 8-ball is about as accurate as your going to get with your "Blu-ray" predictions. :)

[(Unverified) Posted Apr 15th 2007 2:08PM]

wierd that the store isnt closed down

[(Unverified) Posted Apr 15th 2007 2:08PM]

A news story about a "Wifi iPod" reportedly being released in the second half of 2007 has been posted at DigiTimes Systems. Interestingly, it was posted Friday. Link: http://www.digitimes.com/systems/a20070403PD200.html

[(Unverified) Posted Apr 15th 2007 2:08PM]

I'm thinking new, HD iSight cameras might be coming.

Microsoft has HD (as in resolutions in the megapixel range) webcams. And the iSight, despite its high price, has been very popular. And Leopard has seen USB camera improvements recently.

Karl

[(Unverified) Posted Apr 16th 2007 1:05PM]

MacRumorsLive.com is getting its info from Engadget.

[(Unverified) Posted Apr 15th 2007 2:11PM]

deff final cut eXtreme with wicked dedicated hahdware

[csnoke Posted Apr 15th 2007 2:10PM]

One of these days Apple is going to bolt the doors shut behind you guys, fill the entire room with poison gas and kill everyone. It'll be a mass murder, apple cult style.

[(Unverified) Posted Apr 15th 2007 2:10PM]

Hehehe, MacRumorsLive.com just posted "Reportedly Sony execs at the event - according to Engadget." Gotta love that they're checking your coverage of the event WHILE they're at it.

[(Unverified) Posted Apr 15th 2007 2:13PM]

Last chance for wild speculation!
I say: they're going to re-introduce the Newton, with an authentic grey-scale screen & 640k of memory. That's gotta be enough for anybody, right?

[(Unverified) Posted Apr 15th 2007 2:15PM]

Final Cut server, w00t!

[(Unverified) Posted Apr 15th 2007 2:15PM]

I prefer macrumor's live layout for these things, but i have to say, you guys give better detail, and faster. But i have to keep refreshing here. Might want to think about that sometime :)

[(Unverified) Posted Apr 15th 2007 2:16PM]

The Apple Store is down.

[(Unverified) Posted Apr 15th 2007 2:16PM]

Apple Store US is down

[(Unverified) Posted Apr 15th 2007 2:16PM]

Apple Store (US) is down..

[(Unverified) Posted Apr 15th 2007 2:15PM]

Apple Store down! Yay!

[mmmbeer Posted Apr 15th 2007 2:16PM]

apple us store down

[(Unverified) Posted Apr 15th 2007 2:37PM]

Apple store is down: http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore

[(Unverified) Posted Apr 15th 2007 2:17PM]

APPLE STORE IS DOWN

[(Unverified) Posted Apr 15th 2007 3:08PM]

APPLE STORE IS DOWN AS OF 2:14 PM EST

[(Unverified) Posted Apr 15th 2007 2:17PM]

Why does the Apple store get closed?

[(Unverified) Posted Apr 15th 2007 2:21PM]

yeaaahhh! neutral milk hotel at an apple event!

[(Unverified) Posted Apr 15th 2007 2:19PM]

I have to thank Endgadget for as usual giving such complete fawning coverage to an Apple event. Seeing that you are so quick and willing to haul your rears to something like this, can we expect similar enthusiasm for events put on by Microsoft or other non Apple companies?

Should I also expect pigs to fly?

[(Unverified) Posted Apr 15th 2007 2:23PM]

Im not sure but I think in the Engadget fanbase there is more apple fanboys than fanboys of "other companies".And besides,Apple release more interesting products usually.

[(Unverified) Posted Apr 15th 2007 2:27PM]

uh, Brian...look back at Engadgets coverage at CES or any major convention - they do these type of slide shows for every company's speeches

[(Unverified) Posted Apr 15th 2007 2:32PM]

Firstly, Engadget caters to it's audience. It attends and blogs about events that its audience is interested in, why not complain about the lack of "My little pony" news on the site, while you're at it - Engadget's obviously full of Hello Kitty fanboys.

Secondly:
http://www.engadget.com/2007/01/08/live-at-the-yahoo-press-conference/
engadget.com/2007/01/07/live-shots-of-toshibas-new-regza-lcds/
engadget.com/2007/01/07/live-coverage-from-sharps-ces-press-conference/
engadget.com/2006/01/07/engadgets-live-ces-keynote-and-press-event-roundup/
engadget.com/2005/05/16/engadget-amp-joystiqs-live-coverage-of-sonys-playstation-3/
engadget.com/2005/05/17/live-from-e3-day-one-ps3-and-xbox-360/
engadget.com/2006/01/06/live-from-yahoos-keynote/
engadget.com/2006/03/09/live-at-cebit-intel-press-briefing-origami-is-dead-long-liv/
engadget.com/2006/01/05/live-at-samsungs-press-event/
engadget.com/2007/01/07/live-coverage-of-philips-ces-press-conference/
and, of course:
http://www.engadget.com/2007/01/29/live-at-the-windows-vista-launch-event/

'nuff for you?
Go be a curmudgeon somewhere else.

[(Unverified) Posted Apr 15th 2007 2:18PM]

Apple stores are down!! Possibly a new product!!! WOOT WOOT!!

Jeff - http://jeffreymunro.com

[(Unverified) Posted Apr 15th 2007 2:21PM]

This is the result of the Proximity acquisition in late 2006.

[(Unverified) Posted Apr 17th 2007 4:33PM]

Looks like there's going to be a Windows support for Final Cut Server.

[(Unverified) Posted Apr 15th 2007 2:23PM]

US apple store is down.... adding items to the store???? thats wut is usually means

[(Unverified) Posted Apr 15th 2007 2:22PM]

Final Cut Server came from Artbox which they purchased in December

http://www.macworld.com/news/2006/12/04/proximity/index.php?pf=1

[(Unverified) Posted Apr 15th 2007 2:27PM]

lol @ the people hoping for iPhone and iPod announcements, this is going to be all pro apps event.

[(Unverified) Posted Apr 15th 2007 2:31PM]

Im not sure but I think in the Engadget fanbase there is more apple fanboys than fanboys of "other companies".

--

And what has MS done in the last 10 years to inspire anything close to fandom? Video games? Hardly, they've been shown the way by Nintendo, which, I might add, knows how to spell P-R-O-F-I-T, something Xbox has yet to muster.

[(Unverified) Posted Apr 15th 2007 2:42PM]

Yeah, I remember all the big build up for some companies release of video editing software many times in the past. /sarcasm

Please. The editors saw an Apple logo and they were here with bells on.

Oh, are there any other keynotes at this thing we are going to see blogged live, or is that reserved only for this company?

[(Unverified) Posted Apr 15th 2007 2:27PM]

who or what is RED, and what do they do?

[(Unverified) Posted Apr 15th 2007 2:28PM]

RED:

http://red.com/
http://en.wikipedia.org/wiki/RED_Digital_Cinema

[(Unverified) Posted Apr 15th 2007 2:50PM]

RED:

http://red.com/

[(Unverified) Posted Apr 15th 2007 2:32PM]

[url=http://red.com/]RED[/url] is a new video camera that records at around twice the resolution of 1080p, or 4 megapixels.

[(Unverified) Posted Apr 15th 2007 2:38PM]

Artbox (and probably FC Server) is a Java app. I use it every day. It can do amazing things, but it's not Apple-easy. Not by a long shot.

[(Unverified) Posted Apr 15th 2007 2:39PM]

hey.. i work at apple :) now im bored cuz i have no work to do with the site down.

[(Unverified) Posted Apr 15th 2007 2:44PM]

you can probably download the keynote later in quicktime

[(Unverified) Posted Apr 15th 2007 2:41PM]

Still, despite the fact this is a "Pro" event, my heart continues to break because I know that in all probability, Apple is sitting on the wide screen iPod and can't release it due to their agreement with ATT that stipulates "x amount of time before you can release your wide screen iPod after the iPhone."

F'en ATT. Once again vindicating my absolute hate of all wireless providers.

[(Unverified) Posted Apr 15th 2007 2:42PM]

MacRumors is just taking everything you post "According to Engadget..." "Confirmed by Engadget..." "From Engadget..." Geez. You should get some royalties.

[(Unverified) Posted Apr 15th 2007 2:44PM]

Is there a digg story on this?

[(Unverified) Posted Apr 15th 2007 2:47PM]

okay so i've changed my plan about steve's jeans.....but last but not the least i'd still love to grab them at WWDC2007 in june

[(Unverified) Posted Apr 15th 2007 2:47PM]

nice

[Kevin M Posted Apr 15th 2007 2:51PM]

3D Glasses? This is too much

[(Unverified) Posted Apr 15th 2007 2:52PM]

I want 3D glasses...*sob*

[(Unverified) Posted Apr 15th 2007 2:58PM]

Steve jobs IS NOT SANTA CLAUS!!

LOL!!

this looks like a f$@#ing wishlist!!

[(Unverified) Posted Apr 15th 2007 2:57PM]

I wonder what they're using to project that 3d stuff with

[(Unverified) Posted Apr 15th 2007 3:04PM]

When they said Final Cut Server was cross platform, do you guys think this has any implications to what Leopard may hold?

[(Unverified) Posted Apr 15th 2007 3:08PM]

No. artbox was cross platform (Java).

[(Unverified) Posted Apr 16th 2007 10:59AM]

today is a great day

[Tubular Posted Apr 15th 2007 3:11PM]

Anything like Adobe Clip Notes (which comes with Premiere Pro) is what I'm hoping for. I do a lot of independent stuff, not necessarily feature film IMAX res. I also do a lot of work where the client can't be in the same room with me - or even in the same part of the country! So, that "Clip Notes"-style integration is what I need.

Hmm...

[(Unverified) Posted Apr 15th 2007 3:30PM]

"He just perfectly removed a bump in a mic from an audio track during dialogue! Daaaamn. Perhaps we should get this for the Engadget Podcast."

Many, many programs offer that already. But still, it's cool! Soundtrack sucks less!

By the way, check the http://www.hdforindies.com site for another viewpoint.

Thanks for the pics and info, Engadget. Open timeline is really big, even for music videos.

Bruce Allen
http://www.boacinema.com

[(Unverified) Posted Apr 15th 2007 3:15PM]

Dutch apple store is still online, why are we always the last to get these new hot stuff in our store. I can't wait what they're gonna come up with next. New Imac touchscreen??

[(Unverified) Posted Apr 15th 2007 3:16PM]

Boooooooooooorrrrrring..........

[CarlosE Posted Apr 15th 2007 3:20PM]

"Boooooooooooorrrrrring"

You're just mad you can't afford neat Apple gear. Get a real job!

[(Unverified) Posted Apr 15th 2007 3:22PM]

Afford it or want it?

Actually I can afford it, but don't "need" it. Trust me, I want a MBPro 17 -and some day I will.

I'm sayin' this keynote blows. Focused on one specific group and everyone else thought it was going to be some amazing new announcement.

psshh zip it!

[(Unverified) Posted Apr 15th 2007 4:07PM]

I'm crossing my fingers for an Updated Mac Mini...

[(Unverified) Posted Apr 15th 2007 3:19PM]

ok, it's now quite obvious that MR is waiting on Engadget to feed the news. When Engadget didn't update for several minutes, neither did MR.

[(Unverified) Posted Apr 15th 2007 3:19PM]

This has to be the worst apple event EVER!

[(Unverified) Posted Apr 15th 2007 3:21PM]

Why are people still expecting miracles from this? Stop complaining that the coverage is 'boring' - to some of us who use this stuff on a constant basis this is all very exciting.

As previously mentioned it's a pro-event, not levelled at consumer products - get over it.

[(Unverified) Posted Apr 15th 2007 3:25PM]

I was not aware of that, but if thats the case, it makes perfect sence.

[(Unverified) Posted Apr 15th 2007 3:22PM]

Check out the front page of the iTunes store... NEW iPod HEADPHONES!!!!!!

[(Unverified) Posted Apr 15th 2007 3:27PM]

Those are Shure e2c earphones in black.

[(Unverified) Posted Apr 15th 2007 3:22PM]

So, is Jobs present in this presentation?

[(Unverified) Posted Apr 15th 2007 4:40PM]

It's a NAB event, which stands for National Association of Broadcasters. It doesn't blow for people who actually do professional video work on their computers, unlike you apparently.

[(Unverified) Posted Apr 15th 2007 5:09PM]

Actually, as I mentioned before twice now... "I did not know that up front, I know now, thank you". Look for other comments on the topic before responding thanks.

[(Unverified) Posted Apr 18th 2007 3:57PM]

Boooooooooooorrrrrring..........

[(Unverified) Posted Apr 15th 2007 3:32PM]

Any news on HD-DVD and BlueRay out there?

[(Unverified) Posted Apr 15th 2007 3:26PM]

When are you lot going to get this through your thick skulls?
This is NAB. Neither this or the WWDC is geared towards consumers.

Apple announces things that are geared towards the audience they are speaking to.
IF some of that bleeds over to the public, then we can count ourselves lucky.

Forget about the widescreen iPod, 50" Cinema Displays, and 8" MacBooks or whatever you 'fans' can come up with.

[(Unverified) Posted Apr 15th 2007 9:50PM]

Wow, an event to launch a crappy new version of something thats better suited on a better platform. Apple needs to get out of A/V while their rep is good... stick to iPods so I dont have to watch those half-hilarious "Im a pc/mac" commercials.