As we've witnessed time
and time again
, Pantech's been keen on turning out concepts demonstrating possible future directions of cellphone design -- and indeed, it seems like a commendable effort just as long as a hearty portion of the concepts' radical ideas eventually find their way into production handsets. Even when saddled with sagging profits, an emergency package of relief funding, and an ousted CEO
, the last thing a smart company wants to do is abandon clever, forward-thinking design. That's exactly the situation Pantech has found itself in as of late, dealing with a daunting financial gauntlet on one hand while doing what it can to promote fresh thought and turn out yet more crazy industrial design through a one-semester program with the California College of the Arts. Pantech's design group manager Seung Soo Yi is insistent that the exercise was a valuable one -- both for the company and for CCA's students -- and we tend to agree. Next up, a Pantech "task force" will review the handiwork and see how it can shoehorn the goodness into its production lineup; for the sake phone enthusiasts everywhere and for the sake of Pantech's own future, we hope it's stocked with some pretty bright individuals.