crazies finally have a worthy opponent in the much-coveted "oh man, that is totally useless but I want one" category. Go Concepts might not be as USB friendly or warmth oriented, but we're pretty sure the cigarette lighter-based qStart, which voices a warning every time you start your car to drive on the correct side of the road, along with other friendly "keep alert!" reminders along the way, ranks up there with Thanko's finest. Designed for international travelers, or for those UK residents who've subconsciously wised up to the fact that driving on the left is completely ghetto, the qStart features a small selector to set which side of the road you're supposed to be driving on, and warns you accordingly. Of course, if you set it wrong you're completely screwed, but at least you'll know you've blown £9.99 ($20 US) on Doing the Right Thing.