on your average digicam may not seem that special, but strapping the feature atop your steering column can certainly make for a more enjoyable (and safer) driving experience. Lexus
' new LS600hL sports a Driver Monitoring System, which places a detection device in front of the driver's seat that keeps a close eye on the orientation of the his / her face, and if it sees that you're peering off at the continually changing MINI billboard
or checking out the overhead wind energy producer
, it kicks into action. The system will send audible and visual alerts at first in an attempt to get your attention back, and can eventually "apply the brakes on its own" if the previous warnings prove futile. Moreover, it can reportedly "reprogram the steering ratio and amplify the intensity and quickness of the steering response" to keep motorists safe, but there's no word on whether or not a retinal scanner add-on will be available to automatically adjust user preferences depending on which driver hops in the seat. Click on through for another snapshot.