It seems Samsung has abandoned traditional methods to advertise its new Ultra handset line and decided instead to let the engineers loose to build trebuchets that fire 2 millimeter wide pies at flying insects. While no bees / wasps were harmed in the filming of the "Millimetres Matter" spot -- they apparently enjoyed cleaning up the sticky mess -- we really have to wonder why (aside from "because they can") they started this campaign, as it is almost hard to watch. With all that aside, the photography and super slow-mo is top shelf stuff, so check the vid after the break.

[Via makezine.com]