A patent application has recently been approved by the USPTO which details a landline phone that would feature a GUI capable of displaying controls, targeted ads, and various infoswag. Inventor Rich Loen seems especially keen on the advertising potential of his so-called Internet protocol telephone system, which would allow businesses like hotels and spas to stream different ads depending on room price, or consumers to receive offers based on location, time of day, and type of residence, among many other possible criteria. Sounds like a good idea for service industries looking to squeeze a few more bucks out of their facilities, but maybe not ideal for the average landline user, who's gonna require more than just in-phone stock quotes or sports scores to convince him / her to let Google ads onto yet another screen. Now dangle some sweet subsidized calling plans in front of us, and we just might bite.

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Patent envisions landline phones displaying targeted ads