As if the U.S. doesn't have enough MVNOs
these days, CDMA pioneer Qualcomm plans on launching one with a healthcare focus. The new company, LifeComm, has been designed to have broad customer appeal -- not just for medical professionals -- and was created by Qualcomm and some unnamed partners. It's reportedly set for launch sometime in late 2008, featuring in-phone services that give advice and information on fitness, weight management or reduction, diabetes management and heart health. Past the phone, the MVNO will also offer services for wellness, fitness and even health maintenance. With ESPN Mobile folding not long ago
, will such a narrow focus be enough for LifeComm?