We've seen companies
hop the fence
on occasion before, but SanDisk is making absolutely sure that we all know that it's seriously changing its tune (ahem) on this one. In a bizarre statement that proudly "applauds Amazon
on the launch of its newfangled unprotected music store
," the company goes out of its way to proclaim its "excitement for Amazon's DRM-free music download portal," and moreover, cranks up the contradiction further by stating that the firm is a "consistent advocate of consumer choice that believes this launch is an important step forward." While we try not to read too much into that, there's a pretty stark difference between these adoring comments and the ones just months ago
that aimed to "protect content creators and the long-term health of the industry" by utilizing DRM on digital downloads. Regardless, it has become fairly clear that SanDisk probably just goes with the flow and hopes to put blinders on everyone else rather than actually saying what it means, but as of this moment, we're felicitous that SanDisk is seeing the light.