While LG is shutting down plasma manufacturing plants and other manufacturers are scrambling to figure out precisely what happened to the once lucrative PDP market, Hitachi is doing more than just looking overseas. The firm has now inked a deal with Panasonic maker Matsushita to "start supplying Hitachi with 103-inch panels in the current business year to March 2008, while Hitachi will begin providing Matsushita with 85-inch panels next business year." Aside from the natural flow of give 'n take, the motives here center around joining forces to battle competition rather than facing the brutal marketplace alone, and this news comes not too long after whispers of LG and Samsung forming a similar alliance. Of course, only time will tell what sorts of revenue (if any) this will actually generate, but with LCD HDTV prices like they are, we can't blame these guys for giving it a go.

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Matsushita, Hitachi collaborate to take on shaky plasma market