Chevrolet's 'Scratch Car-d' Captiva-cum-lottery ticket

From the same company that let consumers create their own ads belittling it as an eco-terrorist and worse, comes a new promotional stunt that earns one lucky winner the right to drive home in a vehicle that's been scratched up by several thousand fellow contestants. Billed as the "world's first ever Scratch Car-d," the specific Captiva that Chevrolet gave away in the UK's Covent Garden this morning spent two months getting coated with the same silver latex used to make instant-win lottery tickets, which was then divided up into 16,995 tiny boxes to reflect the Captiva's price in pounds sterling. No word on who ended up with what's bound to be a pretty atrocious-looking vehicle, but we're sure that this one won't be too hard to spot on the streets of London.

[Thanks, Omar]

[randy @ Jun 12th 2007 6:58PM]

Wow, that's brilliant. But station wagons are passé. When does the '09 Camaro come out?

[sean @ Jun 12th 2007 7:13PM]

Congratulations!!! You just won a car covered in scratches!

[paul34 @ Jun 12th 2007 7:18PM]

Engadget,

Normally, I do not do the whole "what does this have to do with gadgets" thing.

However, after reading this story on Autoblog earlier today, I must ask:

What does this have to do with gadgets?

[andrew harrison @ Jun 12th 2007 8:51PM]

silver's a gadget... isn't it?

[Liqwid @ Jun 12th 2007 9:10PM]

Screw the car. I'd take all of the pennies on the ground.

[drtekger @ Jun 12th 2007 9:28PM]

I would have scratched the windows, broke the window wipers and damaged the mirrors too while scratching. Have fun with your car now, BITCH! Oh I am so mean.

[Adrian Williams @ Jun 12th 2007 9:53PM]

the car looks ok to me
http://paultan.org/wp-content/genevacaptiva1.jpg

[LordFarkward @ Jun 12th 2007 10:01PM]

omg just imagining the sound coming from everyone scratching the car frantically using a coin...

*eeeeeeeek eeeeeeeeeeeek eeeeeeeeeeeeeeeeeeeeeeeek*

i wouldn't go anywhere near it even if it offers a free country

[Joe Smith @ Jun 12th 2007 10:18PM]

i would, only if it was korea, where all those engadget models live

[LordFarkward @ Jun 12th 2007 10:25PM]

becareful for what you wish for, you might very well 'win a korea'. but it would be the wrong one, and it'll really be a bitch cleaning after little kim jong il as i'm pretty sure he's not potty trianed yet...

[John Doe @ Jun 13th 2007 12:37AM]

Hmmm free new car + dropping a couple grand on a new paint job == still a damn good deal.

[Karl Viklund @ Jun 13th 2007 3:23AM]

"drive home in a vehicle that's been scratched up by several thousand fellow contestants."

ROFL :)
But I guess you get it redone or a new one. But I would not mind a scratched one though. I bet no one would.

[aiko.adonia @ Jun 13th 2007 3:44AM]

a free car is just that. a free car. beggers can't be choosers.

[erick @ Jul 1st 2008 3:04AM]

Is it true regarding the CHEVROLET Motors
Email Lottery Promotion held on the 27th June 2008.Coz I won the 2nd prize of this event. I double check only this events is a scam or its true.

[Namal Krishantha Spencer @ Jul 2nd 2008 12:45AM]

How give a 2nd two price ... I have also win Second price too....

[Namal Krishantha Spencer @ Jul 4th 2008 1:59AM]

How give a 2nd two price ... I have also win Second price too in CHEVROLET Motors Email Lottery Promotion held on the 27th June 2008 as part of our programs to Launch our new office that was commissioned on 20th of May 2008 in Manchester United Kingdom. Please check...

[Nadini @ Jul 7th 2008 11:26PM]

I also got the same mail yesterday mentioning the same things as Erick & Namal highlighted. I also won the 2nd prize. Is this true? Please check ...........

[Namal Krishantha Spencer @ Jul 2nd 2008 12:49AM]

In the same way I also won second price in CHEVROLET Motors
Email Lottery Promotion held on the 27th June 2008 as part of our
programs to Launch our new office that was commissioned on 20th of May
2008 in Manchester United Kingdom.. Please Check ......

[Tuan Bahar Morseth @ Jul 21st 2008 9:52AM]

On 15 July 2008 I was informed via my e mail saying that I have won the second prize on e mail lottery promotion for 1 st July 2008. The person named in the e mail is Mr Thomas Kwa.Later I was informed to pay the courier charges to a company called Elite World wide & cargo Deliveries, Elite House, Oldham St, MI9JQ. When I tried to contact the company to verify the details the contact number given does not respond. Can your good office advise on this matter to me on my e mail address shown above. The following details were included in th e mail.

E mail attached ticket number CHERVOLET-UK_CP8XC098372N

Draw Number Z93BL

[Tuan Bahar Morseth @ Jul 21st 2008 8:40PM]

I still haven't received a reply to my earlier comment. Please be kind to clarify same at your ealiest.

Regards,

Bahar Morseth

[hazlin @ Aug 19th 2008 11:26PM]

Tuan Bahar, i'm also got the same email like you...just want to know is it true? Now im 50-50 about the truth...just one step ahead to get the prize...GBP450,000 + Captiva car...

Need some explaination...

Hazlin
Malaysia

[azila @ Aug 26th 2008 11:14PM]

On 20th August 2008 I also was informed via my e mail saying that I have won the second prize on e mail lottery promotion. The person named in the e mail is Mr Thomas Kwa.Later I was informed to pay the courier charges to a company called Elite World wide & cargo Deliveries, Elite House, Oldham St, MI9JQ. Tuan Bahar Morseth, is it true? So, what is your action? I'm also 50-50 about this prize..

[e-mail]

[jai @ Sep 3rd 2008 9:44PM]

i also receive the same e mail that claim me one of the winner of Cevrolet Captiva Car and GBP450,000. Later I also was informed to pay the courier charges to a company called Elite World wide & cargo Deliveries, Elite House, Oldham St, MI9JQ. How can too many won the 2nd prize ...ha ha ha

[freida @ Sep 4th 2008 11:17PM]

yes its a scam unfoprtunately... they want us to pay 725GBP to get your car? ...so its kind of weird... becoz if we won it ...why do we have to pay???

go to ehomemakers.net they have something on this kwa person...

[freida @ Sep 4th 2008 11:25PM]

yeah stupid me ... i believed it too but then i thought why not check it out ...and i just googled 'thomas kwa chevrolet' ... and voila... you should do that as well tq be careful next time...