Tubs - I believe you are right. Nobody asked the right question. I worked for Comcast, they were actually pretty good to work for and I think they know where they need to be, but are too conservative to take the plunge. We used to argue about the value of dumping our analog line-up and utilizing new technology (at the time) to insert ads on digital. I also advocated short (5 to 15 sec) spots prior to On-Demand - nothing. Of course it's done online all the time and if it's short it's bearable and not too irritaing. Anyway, they must be considering local channels. Good intuition.
Reader Comments (Page 1 of 1)
007baf @ Jun 13th 2007 8:57PM
Tubs - I believe you are right. Nobody asked the right question. I worked for Comcast, they were actually pretty good to work for and I think they know where they need to be, but are too conservative to take the plunge. We used to argue about the value of dumping our analog line-up and utilizing new technology (at the time) to insert ads on digital. I also advocated short (5 to 15 sec) spots prior to On-Demand - nothing. Of course it's done online all the time and if it's short it's bearable and not too irritaing. Anyway, they must be considering local channels. Good intuition.