for a few weeks now, AT&T is just now getting official with its Video Share service. Though the feature is the first to bring 3G video calling to the US, excitement is a bit tempered by the fact that the service is one-way -- callers must manually switch feed directions to see each other, despite the fact that other UMTS networks across the globe already support two-way services. What's more, we can expect to get nickeled and dimed here: Video Share runs $4.99 a month for 25 minutes of usage, $9.99 for 60 minutes, or 35 cents per minute, regardless of whether the customer is already subscribed to a data plan. AT&T claims its "research" has shown a strong demand for stuff like this, but we think we'll wait for generation two (you know, when we can actually see each other at the same time and it's included with our already-pricey unlimited data). Look for Video Share to be available first in Atlanta, Dallas, and San Antonio, with a full rollout on AT&T's 3G network come late July.