Even if you've never heard of Sweex, it's fairly safe to assume that someone in China most certainly has -- at least judging by the eerily familiar copycat that just happened to surface alongside its release. The fairly well equipped Blizzard was built to play back AVI, MP3, WMA, and WAV files as well as tune into FM radio, but it also touts an image viewer, eBook reader, and a 1.3-megapixel camera. Additionally, it sports a 2.4-inch QVGA display, voice recording abilities, a T-Flash card slot, 1GB or 2GB of internal capacity, rechargeable battery, and USB connectivity. Interestingly, Sweex ditched the idea of tossing in a typically ho hum set of earbuds in favor of Seinnheiser's MX300, but just in case you strangely appreciate the lower-end, the Chinese-produced BENSS PMP (shown after the jump) has knocked this thing off already and probably won't cost you nearly as much. Decisions, decisions.

Read - Sweex Blizzard, via PMPToday
Read - BENSS knockoff, via PMPToday