Levi's intros shiny new cellphones

Levi's made its cellphone intentions pretty well known late last year, but it's just now following through with them, trotting out its new line of self-branded phones made with more than a little help from ModeLabs. Unfortunately, there's not a whole lot in the way of technical details at the moment, but Levi's is more than willing to talk up the phone's various style advantages, including its riveted steel casing and detachable chain. From the looks of it, you'll also be able to get the phone in your choice of five color schemes, including metallic silver, black, brown copper, "shiny silver," and "shiny sand" -- the latter two of which also come with "mirror" screens. More details should be trickling out as we near the phone's September launch date, which appears to be confined to Europe for the time being.

[ScOObyDoo @ Jun 20th 2007 12:40PM]

Looks like a cheap Chinese knockoff of the Samsung SGH-P300

http://www.phonearena.com/htmls/readarticles.php?id=720

[Argot @ Jun 20th 2007 12:44PM]

I think it looks like an iPhone with buttons and a smaller display. Yep, clearly an iPhone copycat.

[Ellianth @ Jun 20th 2007 12:54PM]

I agree nine hundred and 10 percent!!

[brendan Sheehan jnr @ Jun 20th 2007 4:15PM]

How do you think Steve gets all those free pairs of jeans?

[fontendet24 @ Jun 20th 2007 12:54PM]

Looks VERY similar to stupid Sony Ericsson design.

[PS3guy @ Jun 20th 2007 2:46PM]

anything is better than stupid iphone.

[Karim @ Jun 20th 2007 1:05PM]

I am still trying to figure out why Prada needs a mobile phone, and now Levi's? Because everyone knows, making blue jeans makes you an expert in consumer electronics?

I can hardly wait for the new mobile phones from Pfizer, John Deere, and Ben & Jerry's Ice Cream. It's not just a brand -- it's a whole freaking lifestyle.

And what's up with the six foot chain on the phone? Was a completely WIRELESS device too convenient, so we have to attach an unwieldy metal chain to it? Does it enhance reception? Or does it just make it easier to spot fashion victims from a distance?

Not sure I understand this obsession for companies to make products so totally outside their realms of expertise.

Pfizer ice cream would rock, though. "Side effects include delicious flavor!"

[obiwan @ Jun 21st 2007 3:31PM]

Already Done:
http://www.blogjam.com/2006/07/20/pepto-bismol-ice-cream

[Mile @ Jun 20th 2007 1:10PM]

No denim colored one? WTH?

[Stephen Lang @ Jun 20th 2007 1:41PM]

I think Sony should counter by selling jeans.

Better yet, Steve Jobs should sell his own personal line of jeans and black turtlenecks. (Holy cripes, I think people would actually buy them non-ironically, and wear them at Starbucks while using their MacBook Pro's.)

[Dustin Frazier @ Jun 20th 2007 1:45PM]

They will sell the used ones as "Fatigued."

[Dan @ Jun 20th 2007 2:43PM]

"Nice ass!"

Grind. Great movie.

[chris @ Jun 20th 2007 5:02PM]

Looks like a Samsung P300.

[JohnTitor @ Jun 20th 2007 5:17PM]

maybe it's free with a two year contract to buy Levi's jeans

[dcny @ Jun 20th 2007 11:34PM]

who's next for the phones myspace, facebook,
sean john, tommy hilfiger, rocawear,

[Dod @ Jun 21st 2007 4:35PM]

A chain!!!??? Haha. What a joke.

[Peckerhead @ Jun 26th 2007 7:08PM]

Ahhh modern technology, I still prefer my old Motorola "brick"