The 1.80 PS3 firmware update might have just went out the door, but they aren't letting the coders sit still in Japan. In an interview with AV Watch, Sony Computer Entertainment managers Kawanishi and Kanehide let it slip that Sony isn't content to simply match the visual quality of upscaling TVs and DVD players, since the Cell is capable of doing much better. Sony expects to improve the quality of the image another 30 - 40% when all is said and done, and is waiting on a stable version of the Blu-ray spec so it can enable scaling of 1080i BD content to 1080p. The duo also hinted that a remote media playback solution that doesn't involve having to leave the PS3 on at all times is in the works, and that Sony plans on updating the PS3's firmware every quarter. No word on when we might see rumble finally show up, but we'll take what we can get -- maybe the upscaling will actually make a difference this time around.