JVC's got a couple of new LCD TVs for those who won't settle for any less than full 1080p, today rolling out two new series of sets encompassing three different screen sizes. The slightly lower-end of the two, the 688 series includes 37 and 42-inch models, each with an all-black cabinet. Taking things up a notch, the 788 series boasts 42-inch and 47-inch displays, with an added silver trim and ultra-thin bezel to make 'em stand out. Otherwise, the two series appear to be virtually identical, with each boasting that all-important 1920 x 1080 resolution, JVC's trademark D.I.S.T. upcoverting technology, and dual HDMI v1.3 inputs, along with a newly designed remote control. Look for the 688 series to be available first sometime this month (running $1,600 and $2,000), with the 788 models set to follow in July for $2,100 and $2,700, respectively.