The AmberWatch Foudation used QUALCOMM's recent BREW 2007 conference to take the wraps off its latest initiative, with QUALCOMM CEO Paul Jacobs himself helping to talk up the new AmberWatch Mobile GPS tracking service and urge others in the industry to jump on board. Among other things, the new service will allow individuals to send alerts to family and friends when they're in need of assistance (which'll include their GPS location), allow chosen friends or family members to check on an individual's location from their PC or cellphone, and give parents the ability to set up scheduled checkups with their kids. Look for the software to roll out this September, with about half of the proceeds from sales going to support the AmberWatch Foundation.

[Via GPS Tracking Systems]

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AmberWatch Mobile GPS tracking service announced