In a seemingly inevitable move, Sprint
has decided to drop the Nextel brand from its marketing messaging, corporate logo and just about everything else as of July 1st (but keeping Boost Mobile
, yes?). Just a few days after AT&T intros the iPhone
to waiting masses, Sprint's marketing will reinvent itself with a focus on data speeds (of all things) as the key differentiator for its network while at the same time, the Nextel branding will fade into oblivion. Sprint plans to keep it on life support, though, for customers still wanting to inquire about Direct Connect (walkie talkie) and other Nextel-specific services. Other than that, bye-bye Nextel. It was great knowin' ya.