Texas Instruments loves Bluetooth. The RF and semiconductor company announced that it'll take what experience it has in the ZigBee arena into the Wibree
realm since it apparently loves all tech ending in "ee." Seriously though, Ultra Low Power Bluetooth (which took over the Wibree standard
just recently) will be TI's focus here as it tries to ply into the short-range connection explosion that we're still waiting on to occur between watches, toys, sensors and more. We love Bluetooth (who doesn't?) and ULP Bluetooth's potential to be a low-cost wireless connectivity scheme that expands beyond cellphones and PCs seems to be ripe for exploitation.