Live Earth delivers 24 hours of HD concerts July 7th

Satellite heavyweight Intelsat is shaking up the summer programming schedule from its usual list of reruns and walking dead cancelled TV shows by sponsoring Live Earth: The Concerts for a Climate in Crisis. The 24 hour concert scheduled for July 7th, will be its largest HDTV undertaking ever, eclipsing even the World Cup, with uplinks from 8 stages around the world sending high definition feeds of artists including Snoop Dogg, Madonna, The Police and others to an estimated 2 billion viewers. The only channel with the full event in high def will be Universal HD starting at 4 a.m. on the 7th. We can't decide which is the better cause, environmental awareness, or something in HD to watch this summer, but with this we don't have to choose.

[Via Multichannel News]