Sounds like Apple's Next Big Thing isn't too big at all: lower prices for full albums on iTunes. Introduced with a minor manifesto discussing the powerful influence of indie music on the mainstream, it's pretty clear that Cupertino's finally ready to lower the barrier of entry not only for consumers, but musicians and indie labels looking to sell music on the iTMS. $5.99 and $6.99 will now get you some tasty tracks by the likes of Peter, Bjorn, & John and LCD Soundsystem -- some are even iTunes Plus (read: DRM-free). Take note: want a great way to keep your music business popular and relevant? Offer more music for less money. Hat tip, Apple.

[Via William]

Read - iTunes store link to "Next Big Thing" reduced-price albums

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Apple's Next Big Thing: tiny prices for iTunes albums