joined forces with Hitachi to take on the less-than-favorable plasma market, things (still) aren't looking good in terms of sales figures. According to recent reports, PDP makers on the whole "are likely to report weak results, having lost dominance of the market for large TVs to the more popular LCD." Additionally, Samsung already posted a "worse-than-expected quarterly net loss, hurt by tumbling prices of its television screens." On the flip side, LCD producers are more likely to be holding their heads high, as sales of these sets has continued to be strong regardless of how far the prices are falling. If you're scratching your head because you thought that people preferred plasmas over LCDs, we can only assume that regardless of predilection, money talks.