Some of the services they mentioned in the press release were location-based. You can bet this is a big part of the strategy for Google - better targeted ads, higher CPMs. Given their focus on LBS it makes sense for them to acquire Navteq:http://www.thegpsinsider.com/2007/07/26/google-and-sprint-partner-to-develop-location-based-services-for-wimax/
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Some of the services they mentioned in the press release were location-based. You can bet this is a big part of the strategy for Google - better targeted ads, higher CPMs. Given their focus on LBS it makes sense for them to acquire Navteq:
http://www.thegpsinsider.com/2007/07/26/google-and-sprint-partner-to-develop-location-based-services-for-wimax/