Everyone's favorite wasteful format war took another strange twist today, with the AP reporting that Target
will only stock Blu-ray
players in its retail stores -- specifically, Sony's $499 BDP-S300
. The decision, which Target and Sony are due to announce tomorrow, doesn't include Target's website, Xbox 360 HD DVD drive, or HD DVD movies, so it's not a particularly huge win for Blu-ray, with even Target saying things like "We are not proclaiming one format vs. the other as the preferred consumer technology." Still, coupled with Blockbuster's decision
to only stock Blu-ray discs, it looks like the format war might be fought and won at the retailer level, not by consumers.