Looks like we won't have to wait 'til CEDIA to learn more about Toshiba's next generation HD DVD players. Amazon had the model numbers and prices right, which are in-line with the last generation of players, with the exception of the top of the line HD-A35 it has an MSRP of $499 compared to the HD-XA2's $799. The entry level HD-A3 has pretty much the same features set as the last time around, but its bigger brothers include a few extras including 24p support, (HD-A20 and HD-XA2 are expected to get an firmware update in September to enable 24p) and CE-Link. Both of these features are a must-have if your TV supports them and should help Toshiba move a few more units this time around -- though those new looks won't hurt either.
Expected Pricing and Expected Availability: HD-A3 ($299.99, October 2007) HD-A30 ($399.99, September 2007) HD-A35 ($499.99, October 2007)