"That leaves iWork. Keynote and Pages. I'm very pleased to announce we've sold 1.8M copies to date. New iWork '08. New Keynote, new text effects, new transitions, Instant Alpha. Instant Alpha, get a photo, lets us take out the background, just keep part of photo you want. Smart Builds, lets anyone make very high production value animations. Go to Media Viewer, drag photos in, anything you want. Keynote generates animations for you. A to B animations, you can create your own animations. Easily build slides that mere mortals can figure out to use. Great new themes that are really beautiful. Of course you can add animations to these. These are so easy, so easy to make slides that look this good. So, these are just some of the features as part of Keynote '08."11:06AM:
"So Pages, this is a word processor optimized for page layout, but some wanted just as a word processor. So now it's super easy to do both. Want WP, just get that, want page layout, get great page layout. Distinct modes. Get contextual format bar. Text, photo, table. Built-in change tracking, compatible with Word document. And 140 Apple designed templates, have cool templates built-in. So that's Pages."
"We've got Keynote and Pages, but when you think of productivity, think of third app: Numbers, a spreadsheet for the rest of us. Done in the style of Keynote and Pages. We've got intelligent tables. Readable formulas. Checkboxes and sliders. Sort and filter, pick column and just sort. Simple stuff. Flexible canvas. Want to change formatting of one part without screwing up the other part. Numbers lets you have multiple formats on single page. Move things around. Charts, images, and text labels. Can make gorgeous looking spreadsheets very quickly. Interactive printing, if I want to print, can scale easily to fit everything on one sheet, or move things around to put on different pages. Customizable templates, use what we supply or create your own. And of course, import and export all Excel documents." Demo time!
Steve's demoing different features, showing charts adjusting in real-time, readable formulars, showing how easy it is to change templates. "Numbers completes our productivity suite. iWork '08 is $79, available today."11:13AM:
"We've got iLife '08, .Mac, iWork '08, all work with Tiger, all will work with Leopard when we introduce it later this year. This is what we've got for you this morning. We can do something we don't normally do because of this more intimate setting: Q&A."11:13AM:
He invites Tim Cook, Apple COO and Phil Schiller, EVP Product Marketing up on stage.11:14AM: "How well will you market this ecosystem to consumers, and show how seamlessly all this stuff works together?"
Steve: "We've got a phenomenal customer base, they show their friends and their friends get jealous.""Why are you not participating in Intel Inside program and not putting stickers on your Macs?"
Steve: "What can I say? We like our own stickers better. Don't get me wrong, we love Intel, combined with our OS, we've really tuned them well together. Everyone knows we use Intel processors, we'd rather tell them about the product inside the box."
Phil: "Too much stuff on PC box, stickers on laptop, trialware, You don't have to peel stuff off.""How thin are the iMacs?"
Steve: "Really thin. You'll get your hands on it in a minute, but they're appreciably thinner.""Two thirds of your products on mobile side, where do things go on the Mac side."
Steve: "Desktops still an important part. Don't require miniaturization of notebook, can offer bigger keyboards, screens, lower cost. Some consumers will want to own both. We think iMac has bright future ahead of it.""Didn't mention Mac mini today, how is it doing?"
Tim: "We're refreshing the Mac mini today.""Mentioned AdSense, what's the relationship between Apple and Google?"
Steve: "We are working closer with Google, they offer back end services we want to tie into our offerings. Google likes our products, too."11:20AM: "Looking at what you've done with the iPhone, there's volatility in the stock. How satisfied that the product is on track?"
Steve: "We think the iPhone is a pretty strong success, we think most of the world sees it that way too. We're really happy with how it's going.""How is Apple TV today? How does it fit into Mac?"
Steve: "We're here to talk about Mac, we'll have some news for the Apple TV soon, but nothing to talk about today.""What about AMD chips?"
Steve: "We use Intel chips""What about the iMac in business?
Tim: "We're seeing a lot of growth in business use. Mac is growing and a lot of that is business."
Steve: "A lot of other apps that run on the Mac, MSFT Office. But don't discount that more and more of business is communication, so lots of people have to sell internally, and they're excited about the tools we're offering. We see the iMac having some traction in business.""With someone editing movies and going to publish, why not support HD uploads?"
Steve: "We do. Turns out that HD camcorders don't have sensors that are full HD, so they produce images that are slightly lower than HD, but are still stellar. We use that res, which is close, but not quite HD. Best you can do under $10k" Uh, that's not quite right, is it?
11:25AM: "Introduced multitouch on iPhone, what about for the Mac?"
Steve: "Makes sense for the iPhone, not sure it makes sense in the Mac. Classify that as a research project."11:30AM:
Last question: "There has been a suggestion that Apple appeals to smaller elite than mass customer base. Is it your goal to overtake PC in marketshare?"
Steve: "Goal is to make the best PC in the world, and make something we can recommend to family in friends. There is some stuff in our industry we wouldn't be proud to ship. We can't ship junk. Thresholds we just can't cross. But we want to make the best personal computers in the industry. Our products are usually not premium priced. Price our competitors' computers, and add in all the extras, we're competitive. We don't offer stripped down products. We compare favorably. Thank you very much for coming today."