Nah, Next Safety's approach to curbing smoking isn't nearly as fun as puffing on Golden Dragon's Ruyan e-cigarettes, but it just might do the trick. Reportedly, this North Carolina-based startup plans to bring a "nicotine-delivery product" to market which would actually "deliver nicotine to the brain faster and safer than cigarettes," all while protecting children and nonsmokers from secondhand smoke. Interestingly, the pulmonary drug-deliverer (which works similarly to a medical inhaler) is said to provide "a stronger kick" than smoking, but actually administers a smaller amount of nicotine to the body than your average Marlboro. Currently, the firm is hoping to release it into less restricted overseas markets by the year's end, but analysts here in America are questioning its ability to pass through all the red tape required for it to hit our shelves.

[Via MedGadget]
Read - New nicotine-delivery device is safer than smoking, NC company says
Read - Next Safety's Pulmonary Drug Delivery System